Not Giving In

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

"Not Giving In"
Single by Rudimental featuring John Newman and Alex Clare
from the album Home
Released18 November 2012
Recorded2012
Genre
Length4:01
Label
Songwriters
Producers
Rudimental singles chronology
"Feel the Love"
(2012) 		"Not Giving In"
(2012) 		"Waiting All Night"
(2013)
John Newman singles chronology
"Feel the Love"
(2012) 		"Not Giving In"
(2012) 		"Love Me Again"
(2013)
Alex Clare singles chronology
"Treading Water"
(2011) 		"Not Giving In"
(2012) 		"Hummingbird"
(2012)

"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team and Official Intro of MCE Insurance British Superbikes by Eurosport in 2013.[1] The song is also featured in the Scottish Government's advertising for keeping up with COVID-19 restrictions.[2]

Music video

[edit | edit source]

A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.[3] The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.[4][5] The video has won several awards, including best dance video at the UK MVA's[6][7] and best new director at the Cannes Lions festival.[8]

Reception

[edit | edit source]

Critical reception

[edit | edit source]

Lewis Corner of Digital Spy gave the song a positive review stating:

Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? StarStarStarStarFile:Star empty.svg.[9]

[edit | edit source]

From 2014, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval. The song was used in a Super Rugby advertising campaign for KFC in New Zealand, during the 2020 season.

Finnish misheard lyrics

[edit | edit source]

The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.[citation needed]

Track listings

[edit | edit source]
iTunes digital download
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Feel the Love" (Live from BBC Radio 1's Hackney Weekend 2012)5:35
Trackitdown digital download[10]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Phaeleh Remix)5:31
Juno digital download[11]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Stay+ Remix)3:46
Drum & Bass Arena digital download[12]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Ed Rush Remix)5:12
Beatport digital download[13]
No.TitleLength
1."Not Giving In"4:01
2."Not Giving In" (Bondax Remix)3:23
3."Not Giving In" (Loadstar Remix)4:13
4."Not Giving In" (Huxley Remix)8:31

Charts

[edit | edit source]

Certifications

[edit | edit source]
Region Certification Certified units/sales
Australia (ARIA)[27] 2× Platinum 140,000^
New Zealand (RMNZ)[28] 2× Platinum 30,000*
United Kingdom (BPI)[29] Platinum 600,000‡
Streaming
Norway (IFPI Norway)[30] Gold 1,500,000†

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

[edit | edit source]
Region Date Format Label
United Kingdom 18 November 2012 Digital download

References

[edit | edit source]
  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  2. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  3. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  4. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  5. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  6. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  7. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  8. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  9. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  10. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).[permanent dead link]
  11. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  12. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  13. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  14. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". ARIA Top 50 Singles.
  15. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Ultratip.
  16. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in French). Ultratip.
  17. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 6. týden 2013 in the date selector.
  18. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  19. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  20. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Single Top 100.
  21. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". Top 40 Singles.
  22. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  23. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  24. ^ "Official Singles Chart Top 100". Official Charts Company.
  25. ^ "End of Year Singles Chart 2012". UK Charts Plus. Retrieved January 28, 2025.
  26. ^ "End of Year Singles Chart 2013". UK Charts Plus. Retrieved January 28, 2025.
  27. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  28. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value). Type Not Giving In in the "Search:" field and press Enter.
  29. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  30. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).

Lua error in Module:Authority_control at line 153: attempt to index field 'wikibase' (a nil value).

Retrieved from "http://70.231.62.181/index.php?title=Not_Giving_In&oldid=10739044"