Nerds Gummy Clusters
| Owner | Ferrara Candy Company |
|---|---|
| Country | United States |
| Introduced | 2020 |
Nerds Gummy Clusters are a spin-off Nerd candy product. After the candy was launched in 2020, it gained a cult following and became one of the largest products of the Ferrara Candy Company.
Features
[edit | edit source]Nerds Gummy Clusters have a gummy center similar to a prior Nerds candy, the Nerds Rope.[1] However, the latter was too messy to eat and did not hold Nerds well.[1][2] Instead, a gummy gel is melted and put into round molds to produce a sticky cluster.[1] A smaller version of the classic Nerd is made for the cluster, and the clusters move through beds of the smaller Nerds until they are completely covered.[1]
History
[edit | edit source]The Ferrero Group purchased Nestlé's American candy business in 2018, as Nerds sales were declining.[3][1] Ferrara Candy Company took control of the non-chocolate brands,[3] including the Nerds brand, and its scientists began to rework the candy.[1] For six months, the team worked on a new approach.[1] Despite mixed reviews in testing, the candy was launched in stores in 2020.[1][3]
The company did not initially spend significant amounts on advertising.[3] Later, the candy gained popularity in 2021 when Kylie Jenner posted a paid Instagram story where she said she was "obsessed" with the candy.[1] This resulted in a spike in Google searches and sales.[1] After Jenner's story, the candy went viral on social media.[1][2]
After the release of Nerds Gummy Clusters, Nerds annual sales increased from $50 million in 2018 to $850 million in 2024,[4] with the clusters making up 90% of Nerds sales.[3]
Advertising
[edit | edit source]In 2024, the company created a 30 second advertisement featuring singer Addison Rae, which debuted at Super Bowl LVIII.[5][6] This was the company's first Super Bowl advertisement.[5] In 2025, the candy was featured in a second Super Bowl commercial with Shaboozey.[4]
References
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