The Bountiful Company

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The Bountiful Company
Company typePrivate
IndustryRetail
Founded1971
HeadquartersRonkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
ProductsNutritional supplements
RevenueIncrease $3 billion (2013)
OwnerJohnson & Johnson
Number of employees
13,000[1]
Websitewww.bountifulcompany.com

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Johnson & Johnson in 2021.[2]

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.[citation needed] It then changed its name back to The Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]

History

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The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty. [5][6]

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.[7]

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[8] It considered selling the company amid growing interests from China,[9] or an IPO early 2017.[10]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.[11][12]

In 2021, the company was acquired by Johnson & Johnson for $5.75 billion.[13][14][15]

Brands

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The Bountiful Company owns a wide variety of brands including:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[16]
  • Body Fortress
  • DeTuinen
  • Dr.Organic (Organic Doctor in the U.S.) [17]
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

2011 Consumer Reports investigation

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A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."[18]

References

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  6. ^ https://www.encyclopedia.com/books/politics-and-business-magazines/nbty-inc#:~:text=Incorporated%3A%201971%20as%20Nature's%20Bounty%2C%20Inc.
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