Modern Way
| "Modern Way" | ||||
|---|---|---|---|---|
| Error creating thumbnail: File missing | ||||
| Single by Kaiser Chiefs | ||||
| from the album Employment | ||||
| Released | 7 November 2005[1] | |||
| Length |
| |||
| Label | B-Unique | |||
| Songwriters | ||||
| Producer | Stephen Street | |||
| Kaiser Chiefs singles chronology | ||||
| ||||
"Modern Way" is the fourth and final single released from English indie rock band Kaiser Chiefs' 2005 debut album, Employment, on 7 November 2005. It entered the UK Singles Chart at No. 11 and became a minor hit in Ireland and the Netherlands.
Music video
[edit | edit source]The song's music video marked the directorial debut of the band's lead singer, Ricky Wilson and was co-directed by prolific video director Scott Lyon.[2] It tells of the success of William Green, a contact juggler who has a unique skill for balancing tennis balls on his face, and the impact that he has made on the public.[3] The band appears throughout as extras, donning glasses and facial hair. During Green's climatic performance, they appear as themselves.
Track listings
[edit | edit source]UK CD1[4]
- "Modern Way" – 3:31
- "People Need Light" – 3:06
UK CD2[5]
- "Modern Way" – 3:31
- "Moon" – 2:51
- "It Ain't Easy" (demo) – 2:25
- "Modern Way" (video)
UK 7-inch single[6]
- A. "Modern Way" – 3:31
- B. "Run Again" – 2:40
Reception
[edit | edit source]AllMusic called it the song "moody-yet-stylish".[7] NME called it "sublime" comparing it to Blur's Popscene,[8] and PlayLouder.com similarly compared it to Modern Life Is Rubbish.[9]
Pitchfork's Joe Tangari reviewed the album and called Modern Way "the only song on the LP that is truly dynamic" praising the "fluid verses" and build up to the "towering chorus". He does concede that the song makes him imagine the band during recording asking for "More Cowbell".[10]
Charts
[edit | edit source]| Chart (2005–2006) | Peak position |
|---|---|
| Ireland (IRMA)[11] | 47 |
| Netherlands (Single Top 100)[12] | 89 |
| Scotland Singles (OCC)[13] | 12 |
| UK Singles (OCC)[14] | 11 |
Other versions
[edit | edit source]One of Kaiser Chiefs' contemporary bands from Yorkshire, the Cribs, covered "Modern Way" in 2005, as a B-side to their single "Mirror Kissers".[15] In 2006, the song was reworked for the Buena Vista Social Club album Rhythms del Mundo.[16]
References
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- ^ "Irish-charts.com – Discography Kaiser Chiefs". Irish Singles Chart. Retrieved 6 December 2020.
- ^ "Kaiser Chiefs – Modern Way" (in Dutch). Single Top 100. Retrieved 6 December 2020.
- ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 6 December 2020.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 6 December 2020.
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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External links
[edit | edit source]- Modern Way official video (YouTube)
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