Mobile software content rating system

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A mobile software content rating system is a rating system which is tailored to users of mobile software.

Comparison table

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A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.

Key:

  •  White No restrictions: Suitable for all ages / Aimed at young audiences / Exempt / Not rated / No applicable rating.
  •  Yellow Advisory: Parental guidance is suggested for designated age range.
  •  Purple Strong advisory: Not recommended for a younger audience but not restricted.
  •  Red Restricted: Parental accompaniment required for younger audiences.
  •  Black Prohibitive: Exclusively for older audience / Restricted to licensed premises / Purchase age-restricted / Banned.

Explanations of specific ratings are available in corresponding articles.

Country/System Age rating Other
0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
App Store 4+ 9+ 13+ 16+ 18+ N/A
4+ (aged 5 and under) 4+ (ages 6–8) 4+ (ages 9–11) N/A
Google Play (IARC) 3 7 12 16 18 N/A
ACB
 Australia
G M R 18+ N/A
PG MA 15+
ClassInd
 Brazil
L 10 12 14 16 18 N/A
ESRB
File:Flag of the United States.svg USA
 Canada
File:Flag of Mexico.svg Mexico
E E10+ T M AO RP
EC
GRAC
Error creating thumbnail:  South Korea
ALL 12 15 19 N/A
PEGI
File:Flag of Europe.svg Europe
File:Flag of Israel.svg Israel
3 7 12 16 18 !
7 12 16 18
USK[1]
File:Flag of Germany.svg Germany
0 6 12 12 16 18 N/A
Country/System 0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Other
Samsung Galaxy Store ALL 4+ 12+ 15+ 18+ N/A
Huawei AppGallery 3+ 7+ 12+ 16+ 18+ N/A
Amazon Appstore All Ages Mature Adult N/A
Guidance Suggested
Blackberry World G T M A N/A
Common Sense Media N/A 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Not Yet Rated
Country/System 0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Other

Existing systems

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App Store (iOS/iPadOS)

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Since iOS 26, Apple's rating system for the App Store has followed the following rubric:[2]

Apple App Store (iOS/iPadOS) pre-iOS 26 rating logos
  • 4+: Contains no objectionable material. Apps specifically aimed at children can be placed into one of three subcategories: ages 5 and under, 6–8 and 9–11.
  • 9+: May contain content unsuitable for children under the age of 9.
  • 13+: May contain content unsuitable for children under the age of 13. Replaces the 12+ rating.
  • 16+: May contain content unsuitable for children under the age of 16. Replaces the 17+ rating.
  • 18+: May contain content unsuitable for children under the age of 18. Replaces the 17+ rating.

Apps rated 17+ were prohibited from purchase by younger users.[3]

Google Play

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Up until March 17, 2015 Google Play used the following rubric:[4][5]

  • Everyone
  • Low maturity
  • Medium maturity
  • High maturity

Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. [6] This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea.[7] These ratings include:

  • 3+
  • 7+
  • 12+
  • 16+
  • 18+

In Australia, IARC applies its own ratings for non-gaming apps.[7]

Unterhaltungssoftware Selbstkontrolle

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The Unterhaltungssoftware Selbstkontrolle (USK) utilises the following age classifications: 0 (no restrictions), 6, 12, 16 and 18. Games rated 12 can be legally purchased from the age of 10.[1]

Samsung Galaxy Store

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The ratings are, All Ages, 4+, 12+, 15+ and 18+. The 18+ rating is enforced and the rest are advisory.[citation needed]

Huawei AppGallery

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Huawei AppGallery developed own rating system. Ratings are: 3+, 7+, 12+, 15+ and 18+[8]

Amazon Appstore

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On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences.[9]

Blackberry World

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The Blackberry appstore as the following ratings:[10][11]

  • G (General) – All ages
  • T (Teen) – May not be suitable for children under the age of 13
  • M (Mature) – May not be suitable for children under the age of 17
  • A (Adult) – Content that is generally recognized as appropriate only for, or that is legally restricted to, persons at least the age of majority in their region.

CTIA Mobile Application Rating System

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The CTIA – The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices.[12] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.[13]

Common Sense Media

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Common Sense Media's rating scheme ranges from 2+ to 18+, in one-year increments.

See also

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References

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  1. ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  2. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  3. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  4. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  5. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  6. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  7. ^ a b Apps & Games content ratings on Google Play
  8. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  9. ^ Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.
  10. ^ Despicable Me: Minion Rush – BlackBerry World (click "Teen" for information on rating system). Archive.
  11. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  12. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  13. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  • Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value). – on controlling what types of apps can be downloaded
  • ESRB ratings