Mixbook

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Mixbook
Company typePrivate
Industryphoto books, Photograph-derived manufacture, photo sharing
Founded2006; 20 years ago (2006)
FoundersAndrew Laffoon, Aryk Grosz
Headquarters
Redwood City, California, U.S.
Number of employees
60[citation needed]
Websitemixbook.com

Mixbook is a photo book brand based in Redwood City, California offering customizable photo books, cards, calendars and home decor.

History

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Co-founded in 2006 by Andrew Laffoon and Aryk Grosz,[1] the company was initially created to assist high school groups and students in crafting personal yearbooks. [2] The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. [3] In 2010, Mixbook added calendars and photo cards to its product line.

In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.[4] In 2013 the company launched a streamlined web-based photo book service called Montage.[5] In 2023 the company launched Mixbook Studio, a photo book builder that uses machine learning.[6]

Acquisitions

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  • WedPics, acquired in 2017.[7]
  • Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [8]
  • Citrify[9]
  • Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[10] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[11]

References

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