Mintel
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| File:Mintel logo.svg | |
| Company type | Privately held company |
|---|---|
| Industry | Market Research |
| Founded | 1972 |
| Founder | Nicholas Berry |
| Headquarters | , |
Areas served | Global |
Key people | Matthew Nelson (Global CEO) Peter Haigh (Executive Chairman)[1] |
| Website | www |
Mintel Group Ltd is a global, privately owned market research firm based in London, UK.[2] Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
The corporation maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Düsseldorf, Bangkok, and Seoul.
History
[edit | edit source]Mintel was founded in 1972 in London.[3] The first edition of Mintel’s flagship consumer market report, British Lifestyles, was launched in 1984.
In 1997, Mintel became the first market research supplier to provide access to its research online. The company launched the Global New Products Database (GNPD) in the United States in 1998,[4] which monitors new product activity globally in the consumer packaged goods markets.
Mintel’s launched the first European and U.S. market research reports in 2001.
Mintel partnered with Information Resources, Inc. in 2007 to create the Mintel GNPD IRIS, monitoring successes and failures in sales of new products.[5]
Products
[edit | edit source]Mintel Comperemedia, acquired by Mintel as American Mailbox Monitor, was rebranded and launched in 1999. In 2003, it started tracking direct mail and print advertising sent to United States and Canada. In 2006, Mintel Comperemedia launched an email panel and began tracking the trends and straggles in email marketing.
Menu Insights was launched in 2004.[6]
Mintel Inspire was launched in 2007,[7] pairing market research with editorial on major market trends and future developments.
In 2008, Mintel Oxygen[8] and Mintel Beauty Innovation were launched, Mintel Global Market Navigator in 2009,[9] Mintel Food and Drink in 2010, and Mintel Beauty and Personal Care in 2011.
Mintel Spark was launched in 2024 as a product concept generator.[10]
Acquisitions
[edit | edit source]New Product News Magazine was acquired in 1998 and in 1999, Mintel acquired American Mailbox Monitor (AMBM) and rebranded the company as Comperemedia.[11]
In 2005, Paris-based Cosmetic Research was acquired.[12]
The market intelligence firm Access Asia was acquired in October 2011.[13]
References
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