Mave:

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Mave:
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Mave: in the MV for their debut single "Pandora"
From left to right: Marty, Zena, Siu, Tyra
Background information
GenresK-pop
Years active2023 (2023)–present
LabelsMetaverse Entertainment
Members
  • Siu
  • Zena
  • Tyra
  • Marty
Websitemave-official.com

Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.[1][2]

History

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2022: Formation

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Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]

2023–present: Debut and comeback with What's My Name

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On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9][10]

Members

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Names and positions are adapted from the group's official website:[11]

  • Siu: (시우) – leader, vocalist
  • Zena: (제나) – vocalist
  • Tyra: (타이라) – rapper, dancer
  • Marty: (마티) – dancer, rapper

Discography

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Singles albums

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Title Details
Pandora's Box
  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming

Extended plays

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Title Details
What's My Name
  • Released: November 30, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming

Singles

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Title Year Peak chart positions Album
KOR
"Pandora" 2023 —[A] Pandora's Box
"What's My Name" — What's My Name
"—" denotes a recording that did not chart or was not released in that territory

Filmography

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Music videos

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Title Year Director Length Ref.
"Pandora" 2023 Seo Dong-hyeok (Flipevil) 3:32 [13][14]
"What's My Name" Oui Kim (Oui) 3:34 [15]

Awards and nominations

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Name of the award ceremony, year presented, award category, nominee(s) and the result of the award
Award ceremony Year Category Nominee/work Result Ref.
Hanteo Music Awards 2023 Special Award – Virtual Artist Mave: Nominated [16]

See also

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  • Naevis – South Korean virtual idol

Notes

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  1. ^ "Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.[12]

References

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