Madison Reed

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Madison Reed
Company typePrivate
Headquarters
San Francisco, California
,
United States
Key people
Amy Errett (CEO)
ProductsHair care
Hair color
Websitewww.madison-reed.com

Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online and brick-and-mortar stores as well as retail partnerships with Ulta Beauty, Walmart,[1] Sally Beauty,[2] and Amazon.com. The company also operates brick-and-mortar "Hair Color Bars" in cities across the United States.[3]

Background

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Madison Reed was founded in 2013 by Amy Errett.[4] In 2017, Madison Reed opened brick-and-mortar "Hair Color Bars" in San Francisco and New York City for root touch-ups and glosses.[5][6] By 2020, demand for at-home hair color increased significantly during the COVID-19 pandemic, contributing to revenue growth.[7]

Since its founding, Madison Reed has received industry recognition. In 2021, it was named to Fast Company’s list of "Ten Most Innovative Beauty Companies," [8] and in 2022 it appeared on Newsweek’s "Most Loved Workplaces”.[9]

Product Offerings

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The company was formed with the intention of offering salon-quality hair color that can be used at home, and later offered the option for color to be applied by a colorist at the company’s “Hair Color Bars.” Their product portfolio includes permanent hair color, demi-permanent hair color, and temporary root coverage solutions.

Their formulas are cruelty-free (certified by Leaping Bunny) and Smart 8-Free, meaning they do not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide.

Awards and recognition

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Founder Amy Errett has been included on multiple business and leadership lists, including:

  • Forbes’s "50 Over 50" (2021) " [10]
  • Inc.’s Female Founders 100 (2018).[11]
  • Fast Company’s Queer 50 list (multiple years) [12]
  • San Francisco Business Times’ Most Influential Women in Bay Area Business (2018).[13]
  • Ernst & Young’s Entrepreneur Of The Year® Bay Area Award (2022).[14]

References

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