littleBe
 | This article needs to be updated. (August 2024) |
 | |
| Network | ITVBe |
|---|---|
| Launched | 3 September 2018 |
| Closed | 31 May 2024 |
| Country of origin | United Kingdom |
| Owner | ITV Digital Channels Ltd (ITV plc) |
| Original language | English |
littleBe was a British preschool children's television programming block broadcast by ITVBe in the United Kingdom. The block was launched on 3 September 2018,[1] and ended on 31 May 2024. The block aired from 9 am to 12 pm on weekdays, and was aimed at children aged 2 to 5.
History
[edit | edit source]On 4 July 2018, the block was announced at the Children's Media Conference,[1] tentatively, without a name. It was eventually named LittleBe and launched on 3 September 2018.
The block was similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school TV shows from the channel.
On 30 August 2018, ITV announced that Sooty would move to the block from its original broadcaster, CITV.[2]
At 12 noon on 31 May 2024, LittleBe was quietly axed for unknown reasons and without any official announcement. However, its programming, including Sooty, continues to be seen through ITVX.[3]
Development
[edit | edit source]Jason Ford from ITV Creative coordinated with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor composed the block's music and sound effects.[4]
Ford stated for the development:
"It was an absolute pleasure to work with Greg, James and the team. From the offset, they completely understood the unique feel I wanted to achieve to complement the stripped-back animation style for littleBe."
— Jason Ford, ITV Creative, Creative Director Brand & Design
Programmes
[edit | edit source]Programmes on the block are aimed toward a preschool audience and range from acquisitions such as Pingu in the City,[5] to original series such as Sooty.[6]
References
[edit | edit source]- ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
External links
[edit | edit source]
 | This article about a children's television show originating in the United Kingdom is a stub. You can help Wikipedia by expanding it. |
- 2018 establishments in the United Kingdom
- 2024 disestablishments in the United Kingdom
- Children's television networks
- ITV children's television shows
- ITV (TV network) original programming
- Preschool education television networks
- Television programming blocks in Europe
- British children's television show stubs