Libresse
| File:Libresse-brand-logo.png | |
| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website | libresse.com |
Libresse is a Swedish brand specializing in products for period and daily intimate care. It is a global brand that operates under different names in local markets: Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.[1]
In November 2025, it was announced that Libresse was one of the assets acquired by Essity (formerly SCA). Founded in 1929 by Ivar Kreuger as a paper packaging company, Essity is a Swedish health and hygiene firm that conducts sales in approximately 150 countries.[2][3]
Products
[edit | edit source]Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.[4]
Marketing
[edit | edit source]Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.[5] The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.[6] Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.[7][8][9]
References
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