Let Them Know

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For the compilation album, see Let Them Know: The Story of Youth Brigade and BYO Records.

"Let Them Know"
File:Mabel - Let Them Know single.png
Single by Mabel
from the album About Last Night...
Released18 June 2021
Genre
Length2:28
LabelPolydor
Songwriters
Producers
Mabel singles chronology
"Tick Tock"
(2020) 		"Let Them Know"
(2021) 		"Take It Home"
(2021)
Music video
"Let Them Know" on YouTube

"Let Them Know" is a song by English singer Mabel. It was released by Polydor Records on 18 June 2021 as the lead single from her second studio album About Last Night... (2022).[1] The song was written by Mabel, Raye, MNEK, and its producer SG Lewis. It was a top 40 hit in Mabel's home country of the United Kingdom as well as five additional European countries.

Music and lyrics

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"Let Them Know" is an uptempo, dance-pop, synth-pop and 1980s-style disco song with dancehall undertones.[2][3][4][5] It is 2 minutes and 28 seconds long,[6] and has a 1990s house rhythm reminiscent of RuPaul's 1992 song "Supermodel (You Better Work)".[7]

Inspired by obsessively watching 1990 film Paris Is Burning, and American television series Pose and RuPaul's Drag Race, Mabel wrote the track as a reflection on dance music's generational themes of expression, liberation and inclusion.[8] According to the singer, "Let Them Know" is "dedicated to anyone who's ever felt scared to truly be themselves."[9] The lyrics include a reference to Doja Cat and her 2020 song "Say So".[7][5]

Release

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Mabel first teased the single's release on 9 June 2021 with a 30-second teaser trailer titled "Allow Me to Reintroduce Myself".[10] The clip shows the singer performing and filming a music video, and ends with a preview of "Let Them Know".[11] On 10 June, she shared the release date, cover art and a link to pre-save the single on streaming services.[12][10] The official TikTok audio was released on 12 June. Within a week, more than 52,000 videos were uploaded under the audio by users of the social networking service.[2]

"Let Them Know" was released by Polydor Records on 18 June.[6] It was promoted with its own lens filter on Instagram and Snapchat,[13][14] and added it to rotation by British radio stations BBC Radio 1 and Capital FM the same day.[15][16] A remix by English DJ Riton was released on 9 July.[17]

Critical response

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In his review for The Sunday Times, Dan Cairns likened the track to music by the Spice Girls, describing it as "sassy, savvy, precision-tooled pop perfection".[18] Isaac Chiew of NME regarded the "bombastic floor-filler" as a welcome comeback from Mabel, complimenting its disco production and "anthemic" chorus.[19] Clash reviewer Robin Murray called it "an unashamed addition to the pop banger canon."[20] The Guardian's Luke Holland viewed the song as "wholly edgeless yet undeniably enjoyable glitter-pop" and "daft fun in all the ways pop should be".[21]

Commercial performance

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"Let Them Know" debuted at number 38 on the UK Singles Chart with first-week sales of 10,368 units.[22] It has since ascended to a new peak of number 19 on the chart dated August 26, 2021. In Ireland, the song entered the Irish Singles Chart at number 48; it has peaked at number 19.

Music video

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The music video for "Let Them Know" was directed by Isaac Rentz.[23] A 25-second teaser trailer was shared on Mabel's YouTube channel on 16 June 2021.[24] The music video live premiered on YouTube at 8 a.m. BST on 18 June, preceded by a live chat with the singer.[25][26] A behind the scenes segment was released by MTV UK on 28 June.[27]

Track listing

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  • Digital download and streaming[6]
  1. "Let Them Know" – 2:28
  • Digital download and streaming – Riton remix[17]
  1. "Let Them Know" (Riton Remix) – 3:00

Personnel

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Credits adapted from Qobuz.[6]

  • Mabel – vocals, background vocals
  • SG Lewis – producer, drums, engineer, keyboards, bass, synthesizer, programming
  • Raye – co-producer, vocal producer
  • Cameron Gower Poole – vocal producer
  • Josh Gudwin – mixing
  • Heidi Wang – mixing assistance
  • Stuart Hawkes – mastering

Charts

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Chart performance for "Let Them Know"
Chart (2021) Peak
position
Croatia International Airplay (HRT)[28] 21
Hungary (Rádiós Top 40)[29] 4
Hungary (Single Top 40)[30] 28
Ireland (IRMA)[31] 19
Netherlands (Dutch Top 40 Tipparade)[32] 1
Netherlands (Single Tip)[33] 11
Poland (Polish Airplay Top 100)[34] 46
Sweden Heatseeker (Sverigetopplistan)[35] 12
UK Singles (OCC)[36] 19

Certifications

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Certifications for "Let Them Know"
Region Certification Certified units/sales
United Kingdom (BPI)[37] Gold 400,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "Let Them Know"
Region Date Format(s) Version Label(s) Ref.
Various 18 June 2021
Original Polydor [12]
Italy Contemporary hit radio Universal [38]
Russia 27 June 2021 [39]
Various 9 July 2021
  • Digital download
  • streaming
 Riton Remix Polydor [17]

References

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  29. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 10 September 2021.
  30. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 1 July 2021.
  31. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 20 August 2021.
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  34. ^ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 2 August 2021.
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  36. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 20 August 2021.
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