Le cool
| Company type | Limited |
|---|---|
| Industry | Media, publishing |
| Founded | 2003 - Closed |
| Headquarters | Barcelona, Spain |
Key people | René Lönngren (founder, CEO), Andrew Losowsky (editorial director) |
| Products | Online magazines, custom publishing, guidebooks |
| Website | www.lecool.com |
Le cool is an independent publishing company based in Barcelona, Spain.
Founded in 2003 by Swedish emigrant René Lönngren,[1] the company publishes content concerning unusual events and places within European cities.
Its main products are weekly online magazines detailing cultural activities under the name le cool magazine and a series of Weird and Wonderful Guides to five cities in Europe. It also produces publications for clients, including the inflight magazine Ling for the Spanish airline Vueling, which won a gold medal in the 2008 awards of the American-based Society of Publication Designers.[2]
Le cool sends weekly emails to around 200,000 subscribers in nine European cities[3] (Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome and Moscow) and published a guidebook to Barcelona in 2006 and to Amsterdam, Lisbon, London and Madrid in 2008.[4]
Its guidebook series is unusual for the quality of its design,[5] in particular for working with local designers in each city.
The editor of le cool's London email magazine and guidebook, Mat Osman, is the bass guitarist in Suede.[citation needed]
Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.[citation needed]
References
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