Krishna Subramanian
Krishna Subramanian | |
|---|---|
| Born | |
| Alma mater | University of California, Davis |
| Known for | Tech Entrepreneur Co-founder of Captiv8 Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti |
Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.[1][2][3][4] He is best known for a being the CEO and Co-Founder of Captiv8 that was acquired by Publicis Groupe[5][6][7] and a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.[8][9][10] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.[11][12][13][14]
Career
[edit | edit source]Burrp!
[edit | edit source]In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.[15][16][17] Burrp! was acquired by Network 18 in 2009.[17]
BlueLithium
[edit | edit source]In January 2004, he became a founding employee of BlueLithium.[3][4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.[18][19] BlueLithium was acquired by Yahoo! in 2007 for $300 million.[18] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.[18]
Mobclix
[edit | edit source]In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.[20][21] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.[9][10][20][22] Subramanian became chief marketing officer of Velti in 2011.[23][24]
Subramanian resigned from Velti in October 2013.[10] He was reelected to Mobile Marketing Association’s board of directors the same month.[25]
Captiv8
[edit | edit source]In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.[26] Publicis Groupe acquired influencer platform Captiv8 on May 20th 2025.[27] Founded in 2015, Captiv8 provides influencer marketing software and commerce tools. Its platform claims to cover 95% of creators with more than 5,000 followers across 120 countries, and processes more than 2.5 billion social posts each year.[28]
References
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- ^ Cutler, Kim-Mai. July 14, 2015. Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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