Keith Ferrazzi
Keith Ferrazzi | |
|---|---|
| File:Keith Ferrazzi.jpg | |
| Born | |
| Alma mater | Yale University Harvard Business School |
| Occupations |
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| Notable work | Never Eat Alone Who's Got Your Back? |
| Title | Ferrazzi Greenlight (Founder & CEO) |
| Website | keithferrazzi |
Keith Ferrazzi is an American author and entrepreneur.[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?[3][4] Keith Ferrazzi first created the term co-elevation[5] in 2017, as he was writing the book, Leading Without Authority: How Co-Elevation Is Redefining Collaboration and Transforming Our Teams,[6] with the publisher Penguin Random House.
Early life and education
[edit | edit source]Ferrazzi was born and grew up in Pennsylvania.[7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.[8]
Career
[edit | edit source]After graduating from Harvard, he joined management consulting firm Deloitte as an entry-level analyst, and rose to become the company's chief marketing officer (CMO).[9] At age 32, he was hired by Starwood as CMO, reportedly the youngest CMO in the Fortune 500 at the time.[9] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[9][8]
Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.[10]
Books
[edit | edit source]Ferrazzi has written two networking books that were New York Times bestsellers.
His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005.[2][11]
His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009.[4]
In 2020, he wrote a new book, Leading Without Authority. Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates.[12]
References
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External links
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