Kaiser Rafiq
Kaiser Rafiq | |
|---|---|
 | |
| Born | Mian Channu, Punjab, Pakistan |
| Occupation | Media entrepreneur |
| Organizations | Discover Pakistan TV |
| Known for | Founder and CEO of Discover Pakistan TV |
| Title | Chief Executive Officer |
Kaiser Rafiq (Urdu: قیصر رفیق) is a Pakistani media entrepreneur and the founder / chief executive officer [1] Discover Pakistan TV,[2] a Lahore-based satellite channel focused on tourism and infotainment programming. The channel launched in March 2021.[3][4]
Career
[edit | edit source]On 21 March 2021 Kaiser Rafiq founded Discover Pakistan TV Pakistan's first tourism TV channel. [5]
In June 2023, Rafiq launched an AI-powered talk show on Discover Pakistan TV, described in media coverage as the first of its kind in Pakistan, in which he appeared through a lifelike AI-generated avatar serving as the host with four other AI generated guests.[6][7][8][9][10][11] Rafiq followed this with the launch of what he described as the fully AI-powered English news channel in August 2025.[12][13][14][15]
In 2011, Rafiq, while serving as Managing Director of the Royal Emirates Group, announced the group’s agreement to acquire Spanish La Liga club Getafe CF. The reported value of the deal ranged between €70 million and €90 million, and it was covered by international media outlets including Sky Sports, Reuters, the BBC, and The Guardian. Reports the following year indicated that the agreement had expired.[16][17][18][19][20]
Other ventures
[edit | edit source]He has been elected as a board director for Pakistan Broadcasters Association. He is also member of accreditation committee of PBA.[21][22][23]
See also
[edit | edit source]References
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