Jordan's IMAX
The Jordan's IMAX theaters, also known as the Sunbrella IMAX theaters for sponsorship purposes, are two IMAX theaters located in Jordan's Furniture stores in Natick and Reading, Massachusetts.
History
[edit | edit source]The IMAX theater in Natick, Massachusetts, opened in August 2002. It features a screen that measures 76 by 55 feet (23 by 17 m), 12,000 watt sound, 279 Tempur-Pedic seats, and digitally remastered Hollywood films.
After the success of the theater in Natick, the company opened their second theater in October 2004 in Reading, Massachusetts, with a seating capacity of 500.[1] The Reading screen measures 80 by 60 feet (24 by 18 m).
In September 2012, both theaters removed their 15/70 Film projectors and replaced them with digital projectors.[2] In September 2015, Reading theater was upgraded to an IMAX with Laser,[3] which uses a "dual 4K laser projection system".[4]
After closing in March 2020 due to the COVID-19 pandemic, the theaters reopened two years later on May 27, 2022, for the release of Top Gun: Maverick.
Sponsorship
[edit | edit source]The theaters were originally sponsored by Verizon Communications. In April 2011, the sponsorship with Verizon ended, and Tempur-Pedic took over the naming rights.[5] In October 2014, fabric brand Sunbrella was named the new sponsor.[6]
References
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External links
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