Jatz

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Jatz
Product typeFood
OwnerArnott's Biscuits
Produced byArnott's Biscuits
CountryAustralia
Introduced1952
MarketsAustralia
Previous ownersSavoy owned by Brockhoff Biscuits until 1963 merger[1][2]
Registered as a trademark in
  • Jatz: Australia, 1952[3]
  • Savoy: Australia, 1990[4]
TaglineBaked, not fried
Websitewww.arnotts.com/products/crackers

Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952.[5] The crackers are circular, about 5 cm in diameter, lightly salted on one side and have a scalloped edge.[6] It is typically eaten with cheese and cabanossi,[7] dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and Clix varieties.[8]

Savoy

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Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne[9] in 1938.[10] While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves.[2] Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy.[1]

References

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