itsu

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itsu
Company typePrivate
IndustryFast casual restaurant
Founded1997
FounderJulian Metcalfe
HeadquartersLondon, England, UK
Number of locations
77[1]
Key people
Clive Schlee
ProductsFood
Number of employees
852 (2020)[2]
Websitewww.itsu.com

itsu (いつ/itsu is Japanese for when) is a British chain of East Asian-inspired fast food shops and restaurants and a grocery company.[3] The company offers franchises.[4]

History

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The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger, in partnership with Clive Schlee.[5]

In 2006, following the poisoning of Alexander Litvinenko, traces of the deadly isotope Polonium-210 were found at the Piccadilly branch of Itsu in London, where Litvinenko had dined on the day he was poisoned.[6][7]

Outlets and expansion

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itsu, Commercial Street, Leeds

The first itsu restaurant opened in Chelsea, London in 1997. In September 2013, itsu opened its first restaurant outside London, in Oxford.[8]

In January 2016, itsu opened its first Northern England restaurant, in Spinningfields, central Manchester.[9] The chain later opened a branch in Leeds.

As of 2022 itsu had 76 restaurants in England, including 54 in London (44 in February 2023), and one in Brussels Airport, Belgium.[10]

In June 2018, the company opened a branch in Midtown Manhattan, New York City, US.[11] In February 2023 itsu's Web site listed Brussels and Paris as the only non-UK locations; the US Web page was dead.

itsu [grocery]

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In March 2012, Metcalfe's Food Company, run by Robert Jakobi, launched the itsu brand into retail[12] under the name itsu [grocery].

Partnerships

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In January 2014, itsu became the official partner of the Volleyball England Beach Tour,[13] but was not listed on the UKBT Web site as of 2021.[14]

Operations and management

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Itsu operates a mix of company-owned and franchised restaurants, with around 80 UK sites reported in 2024 and plans announced to double the estate over time.[15] International locations include Brussels Airportand Paris run with franchise partners.[16][17] The group uses digital ordering kiosks and has trialled greater automation, re-introducing additional staffed tills in 2025 to balance throughput and service.[18][19]

References

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  3. ^ Moules, Jonathan. "itsu founder nurtures a new generation" Archived 25 January 2014 at the Wayback Machine, Financial Times, London, 21 January 2014. Retrieved on 21 January 2014.
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  12. ^ Vince Bamford, "itsu to target retailers with new Asian snacks" Archived 22 February 2014 at the Wayback Machine The Grocer, June 2011
  13. ^ Charlotte Edwardes, "Mr itsu: Julian Metcalfe on beautiful lean cuisine, why he loves London's hard-working immigrants and his noisy troupe of children and steps Archived 30 March 2015 at the Wayback Machine, "London Evening Standard", 3 February 2014
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