Infinite Discs

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Infinite Discs
Company typePrivate
IndustryDisc golf equipment
Founded2012 (14 years ago) (2012) in Logan, Utah, United States
HeadquartersLogan, Utah, United States
Number of locations
3 stores (2020)
Key people
Alan Barker, president
ProductsDisc golf equipment, mobile app, course directory
WebsiteLua error in Module:Official_website at line 94: attempt to index field 'wikibase' (a nil value).
Footnotes / references
[1][2]

Infinite Discs is an American disc golf equipment retail company based in Logan, Utah.[3] The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

History

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The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.[4] Barker was initially making real estate websites, until one of his employees introduced him to disc golf.[5] They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.[6]

Company overview

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Infinite Discs is one of the largest disc golf retailers in the United States,[7] with three brick-and-mortar locations (in Logan, Utah, in Pocatello, Idaho, and in St. George, Utah) and an online store with 50,000 discs in stock.[8]

Infinite Tournaments

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Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.[9] The platform is notably used by the Next Gen Tour.[10]

Infinite Discs Line

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In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of Pre-Columbian era civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually.[5] In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).[11]

Infinite Discs Molds as of June 2020[12]
Distance Drivers Fairway Drivers Midrange Putt and Approach
Emperor Centurion Anubis Myth
Pharaoh Exodus Chariot Scarab
Slab Scepter Ra Tomb
Aztec* Sphinx Inca* Cohort
Maya* Ruin
Alpaca*

State of Disc Golf Survey

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Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry.[13][14] Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.[15]

Sponsorships

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Events

In 2019, Infinite Discs Idaho sponsored a Fourth of July disc golf event in Pocatello.[16][17] Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.[18] Since 2020, it is the official vendor of the Ledgestone Insurance Open.[19]

Players

In 2020, Infinite Discs sponsored 108 American disc golf players from 35 states.[20]

See also

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References

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