IPRA Golden World Awards
The Golden World Awards for Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association[1] to recognise public relations achievements around the world .[2] Established in 1990, the Golden World Awards (the "Oscars of PR") has 37 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.
Entry criteria
[edit | edit source]In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English.[3]
All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:
- Statement of Problem/Opportunity
- Research
- Planning
- Execution
- Outcomes
Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.
Award categories
[edit | edit source]PR Disciplines
[edit | edit source]1. Artificial Intelligence for content AICONTENT
For the use of AI in the content of a PR campaign.
2. Artificial Intelligence for crisis management AICRISIS
For excellence in deploying AI tools to respond to a crisis in real time.
3. Artificial Intelligence for measurement AIMEASURE
For innovative use of AI data analytics to measure effectiveness.
4. Climate change and literacy CLIMATE
For a PR campaign on climate change issues or education.
5. Community relations COMREL
For a PR campaign that helped engage a community in some specific way.
6. Corporate communications CORPCOM
For excellence in enhancing a company’s reputation through communications.
7. Corporate responsibility CORPRES
For a PR campaign demonstrating excellence in corporate social responsibility.
8. Crisis and issues management CRISIS
For excellent communications management during a crisis or similar issue.
9. Digital and social media creativity DIGITAL
For a purely digital PR campaign showing creativity in its use of social media.
10. Environmental ENV
For a PR campaign on an environmental or ecological issue.
11. Environmental, social, and governance ESG
For a campaign using an ESG framework to understand sustainability.
12. Influencer relations INFLUENCE
For a PR campaign where the result was largely determined by social media influencers.
13. Integration of traditional and new media INTEG
For the creative integration of traditional and social media in a PR campaign.
14. Internal communications INTERNAL
For a creative internal communications campaign that engaged personnel.
15. International campaign INTL
For a coordinated PR campaign in more than one country.
16. Media relations MEDIA
For a PR campaign which showed impressive media reach.
17. Podcasts and video POD
For a PR campaign that primarily used podcasts or short video.
18. PR on a low budget PRLOW
For a creative PR campaign on a low budget.
19. Public affairs PUBLICAF
For lobbying that influenced or changed public policy.
20. Reputation and brand management REPUTE
For the creative positioning of a company image or brand.
21. Sustainability communications SUST
For a PR campaign promoting sustainability.
PR Sectors
[edit | edit source]22. Agriculture AGRI
For a PR campaign in the agricultural or farming sector.
23. Arts and entertainment ARTS
For a PR campaign in arts or entertainment.
24. Business-to-business B2B
For a business-to-business PR campaign.
25. Construction CONSTRUCT
For a PR campaign about construction, real estate or architecture.
26. Consumer product launch CONSUMPRODL
For creative PR activities around the launch of a consumer product.
27. Consumer product PR CONSUMPRODX
For creative PR activities around an existing consumer product.
28. Consumer service launch CONSUMSERVL
For creative PR activities around the launch of a consumer service.
29. Consumer service PR CONSUMSERVX
For creative PR activities around an existing consumer service.
30. Country, region and city COUNTRY
For a PR campaign to promote a country, a region or a city.
31. Courage in communication COURAGE
For a PR campaign addressing political upheaval, conflict or natural disaster.
32. Energy and utilities ENERGY
For a PR campaign in the energy, oil, or utilities sector.
33. Event management and live communication EVENT
For the planning and delivery of a successful event with a PR dimension.
34. Fake news FAKE
For a PR campaign countering misinformation or disinformation.
35. Financial services and investor relations FINANCE
For use of PR for a financial product or service or in investor relations.
36. Food and beverage FOOD
For a PR campaign to promote a new or existing food or beverage.
37. Gaming and virtual reality GAME
For a PR campaign that launched a development in the gaming or VR industry.
38. Healthcare HEALTH
For a PR campaign in the pharmaceutical or healthcare industry.
39. Industrials INDUSTRY
For a PR campaign in materials, mining, chemicals, steel and other heavy industry.
40. NGO campaign NGO
For a PR campaign by a charity or non-governmental organisation.
41. Public sector PUBLICSEC
For creative use of PR by a public sector body.
42. Publications PUBLT
For a creative PR publication in print or electronic format.
43. Retail and fashion RETAIL
For a PR campaign in the retail or fashion sector.
44. Small and medium enterprises SME
For a PR campaign by an SME (as defined by the EU).
45. Sponsorship SPONSOR
For a PR campaign that promoted awareness of sponsorship of an event or activity.
46. Sport SPORT
For a PR campaign to promote sport or exercise for itself or to a community.
47. Technology TECH
For a creative PR campaign in the technology or IT sector.
48. Transport TRANSPORT
For a PR campaign in the automotive or other transport sector.
49. Travel and tourism TRAVEL
For a PR campaign in the travel, hotel or tourism sector.
Grand Prix for Excellence Winners
[edit | edit source]2024
[edit | edit source]Pots that Develop, Peru
Alicorp
2023
[edit | edit source]Call Russia, Lithuania
Not Perfect Vilnius
2022
[edit | edit source]Tencent Weixin Pay, China
One for All Love Meal Program
2021
[edit | edit source]Te Taura Whiri i te Reo Māori, New Zealand
Te Wā Tuku Reo Māori - The Māori Language Moment
2020
[edit | edit source]LLYC, Spain
The last older person to die in loneliness[4]
2019
[edit | edit source]Dentsu Public Relations Inc, Japan
Kobayashi City Department of SimCity BuildIt[5]
2018
[edit | edit source]FleishmanHillardVanguard and Orta, Russia
Aeroflot's Sulimov dogs[6]
2017
[edit | edit source]The alphabet of illiteracy
2016
[edit | edit source]FleishmanHillard / Royal Philips, Ireland
Philips breathless choir
2015
[edit | edit source]Atmosphere Communications, South Africa
Sanlam one rand man
2014
[edit | edit source]Nanyang Technological University, Singapore
A global university on the rise
2013
[edit | edit source]Women Empowerment in Economy
2012
[edit | edit source]Blumen Group, Serbia
The list is a note for the future
2011
[edit | edit source]Absa, South Africa
Absa rings the bell
References
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