Hypercommunication
Hypercommunication is a conceptual extension of French sociologist, philosopher, and cultural theorist Jean Baudrillard's theories on communication's rapid evolution in an increasingly digital and media-intensive environment.[1] In simpler terms, hypercommunication is excess inbound or outbound communication, often precipitated by technology.[2]
Baudrillard discussed hypercommunication as the acceleration of everyday communication which eliminates all distance, mystery, and meaning.[3] The term is also used to describe the accelerated communication patterns emerging from the widespread use of smartphones in the 21st century.[4]
Hypercommunication is characterized as a dramatic increase in telecommunication events and exchanges, leading to a significant shift where omnipresence and constant availability, often perceived as an ethical obligation, has transformed everyday social behavior and psychological well-being potentially resulting in a form of self-enslavement to technology.[5]
References
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