Humu (software)
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Humu is a software company that uses machine learning to send "nudges," small recommendations based in nudge theory, to employees at work.[1][2] Since August 2023, it is a subsidiary of Perceptyx.
History
[edit | edit source]Humu was founded in May 2017 by former Google executives Laszlo Bock, Wayne Crosby, and Jessie Wisdom. Before founding Humu, Laszlo Bock served as Google's original Head of People Operations.[3] Humu exited stealth mode in October 2018 with $40 million in funding.[4]
Humu analyzes company data and employee feedback to identify changes likely to improve employees' happiness, performance, and retention.[5][2] The platform then delivers "nudges," short messages urging users to change their behavior.[6]
The company holds a trademark on "Nudge Engine," based on the behavioral economics concept of nudge theory from Nobel Prize-winning economist Richard Thaler and popularized in Thaler's 2008 book Nudge, co-authored with legal scholar Cass R. Sunstein. The book argues that small cues can help people make better choices.[1]
Notable customers include Fidelity Investments, Silicon Valley Bank, Lumen, Farfetch,[6] and American fast casual restaurant chain Sweetgreen.[3]
A 2019 trademark dispute between Humu and American video streaming service Hulu[7] was settled in federal court.[8]
On June 24, 2021, Humu announced Humu Business Edition, a personal coach for mid-sized businesses.[9]
In August 2023, Humu was acquired by Perceptyx.[10][11]
Funding
[edit | edit source]In May 2019, Humu announced it had raised $40 million in series A and B funding led by Index Ventures and IVP.[12]
See also
[edit | edit source]References
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