Hero Group

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The Hero Group
Company typePrivate
IndustryFood industry manufacture of prepared meals and dishes other processing and preserving of fruit and vegetables
Founded1886; 140 years ago (1886)
FounderGustav Henckell
Gustav Zeiler
HeadquartersLenzburg (Aargau), Switzerland
Area served
Worldwide
Key people
  • Dr Arend Oetker (honorary chairman)
  • Dr Hasso Kaempfe (chairman of the Board of Directors)
  • Rob Versloot (CEO)
ProductsBaby & Toddler Food, Baby & Toddler Milk, Jams, Healthy Snacks
RevenueIncrease CHF 1.14 billion (2021)
Number of employees
4,300 (2015)
Websitewww.hero-group.ch

Hero Group is a privately held consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads,[1] the group brands include Corny Snack Bars and Semper Baby food.[2]

Overview

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In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. In parallel, the Group embarked on a major geographic expansion program.[citation needed]

Today, Hero is producing products in its core product categories. The Group's operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.

History

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File:Brunch at Hotel MacDonald (3674538828).jpg
Small jars of Hero jam and marmalade at a brunch buffet

The Hero Group was founded in 1886 in Lenzburg, Switzerland by Gustav Henckell and Gustav Zeiler, two German immigrants.

In 1888, investor Carl Roth joined the business.[3] After Zeiler’s death in 1890, the first two letters of Henckell and Roth's names were combined to name the company ‘Hero Conserven Lenzbourg’.

In 1995, Arend Oetker took a majority holding in Hero with full ownership of the company being transferred to the Oetker family in 2003.[4][5]

In 2024, Hero bought the 'Deliciously Ella' brand, founded by Ella Mills.[6]

References

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