HelloSociety
 | |
| Industry | Marketing Communications |
|---|---|
Number of locations | Santa Monica, CA, United States |
Area served | Worldwide |
Key people | Kyla Brennan (CEO / Founder) |
| Parent | The New York Times Company |
| Website | www |
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.[1] Kyla Brennan is its CEO and founder.[1]
The company was purchased by The New York Times Company in March 2016.[2][3]
History
[edit | edit source]HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.[1] The company was the first Pinterest marketing and analytics firm.[4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.[2][5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[2]
Products
[edit | edit source]HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]
External links
[edit | edit source]References
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