Guilty pleasure

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Fresh cream cakes were marketed as "naughty but nice" in a 1980s British advertising campaign.[1]

A guilty pleasure is something, such as an activity or a piece of media, that one enjoys despite understanding that it is not generally held in high regard or is seen as unusual. For example, a person may secretly enjoy a film while acknowledging that the film is poorly made or generally regarded unfavorably.

The term can also be used to refer to a taste for foods that are considered to be advisable to avoid, especially for health reasons.[2][3] For example, coffee, alcoholic beverages, smoking and chocolate after dinner are considered by many to be guilty pleasures.[4]

History

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George Orwell, in his essay "Rudyard Kipling" (1942), describes the poetry of Kipling as a "almost a shameful pleasure".[5]

See also

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References

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