Fujiya
 | |
 Store in Ginza, Tokyo | |
Native name | 株式会社不二家 |
|---|---|
| Company type | Public K.K. |
| TYO: 2211 | |
| Founded | June 30, 1938 |
| Founder | Rin'emon Fujii |
| Headquarters | , |
Area served | Japan |
Key people |
|
| Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Mascot
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Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
2007 ingredients scandal
[edit | edit source]In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
References
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External links
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- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)
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