Frieha Altaf

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Frieha Altaf
Born (1964-09-21) 21 September 1964 (age 61)
Karachi, Pakistan
EducationBarbizon Institute
Occupations
  • Actress
  • Film director
  • Host
  • Human rights activist
  • Model
  • Producer
Years active1982–present
ChildrenTurhan James (son)
Parisheh James (daughter)
Parents
  • Altaf H Randhawa (father)
  • Yasmeen Altaf (mother)
RelativesNeshmia Ahmed (sister)

Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist.[1] She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989.[2] She also worked in classic dramas Rozi and Kohar.[3] Altaf also had guest appearances in films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.[4]

Early life

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She completed her education in US and returned to Pakistan in 1986. In Karachi, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed.[5] Frieha's mother Yasmeen was a model in the 1960s.[5]

Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.[1]

Career

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Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays.[5] Frieha was paired with supermodel Atiya Khan for a jewellery shoot.[5] In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha.[5] She also hosted Lux Style Ki Duniya on PTV in 1989.[1] In 1990 she made her debut as an actress in Sahira Kazmi's directed long play Rozi as Shahana.[5]

In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.[3]

In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.[6]

In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.[7]

Personal life

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She married thrice but her three marriages ended in divorce.[5] She has two children from her third marriage and took custody of her children.[8][9] Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery.[10]

In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She told about it to her mother when she came back from Japan later they got the cook arrested. She said that it was traumatizing for her and it affected her and her mother but later she recovered.[11]

Filmography

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Television

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Year Title Role Network
1990 Rozi Shahana PTV[12]
1991 Kohar Neelam PTV[3]
2022 Stars and Style Herself PTV

Web series

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Year Title Role Network
2020 Churails Botox Lady ZEE5[13]
2021 Dai Dai Urduflix[14]

Film

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Year Title Role
2016 Lahore Se Aagey Herself
2018 Wajood Mrs. Shafqat[4]
2019 Baaji Herself[15]
2019 Parey Hut Love Feroza[16]

Music video

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Year Song Singer(s) Notes
2018 Kiya Darta Hai Shehzad Roy CATWALK[17]

Host

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Year Title Role Network
1989 Lux Style Ki Duniya Herself PTV[1]
2022 FWhy Podcast Herself Youtube[7]

Other appearance

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Year Title Role Network
2018 Mein Nahi Hum Herself Hum News
2019 Ek Nayee Subah With Farah Herself A-Plus
2019 BOL Nights with Ahsan Khan Herself BOL Entertainment
2020 Good Morning Pakistan Herself ARY Digital
2022 G Sarkar Herself Neo News

Ambassadorship

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  • Goodwill Ambassador for Sahil in 2018[18]

Awards and recognition

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Year Award Category Result Title Ref.
2018 17th Lux Style Awards Lifetime Achievement Award Won Fashion [19]
2019 The Pakistan Leading Ladies Awards Woman of the Year Award Won Herself [20]
2024 WOW Awards Business of Fashion Won Outstanding Contribution to the Fashion Industry [21]

References

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