Freepik

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Freepik
Company typePrivate
Industry
Founded2010
FounderAlejandro Sánchez, Pablo Blanes and Joaquín Cuenca
Headquarters
Málaga
,
Spain
Number of locations
2
Area served
Worldwide
ProductsFreepik AI Suite, AI design tools, Freepik Enterprise, Stock Images, Videos, Icons, Audio, Templates, Mockups, Fonts
OwnerEQT
Members150 million users[1]
Number of employees
510 (2025)
SubsidiariesFlaticon

Freepik is a technology company specializing in AI tools for creating and editing audiovisual content.[2] The company provides AI-powered design tools and stock content (photos, vector graphics, videos, music, etc.), operating under a freemium business model.[3]

Freepik integrates several AI models, including Google Imagen , Ideogram, Mystic, and Flux[4] for image generation, and Kling, Google Veo,[5] Hunyuan, Runway, and MiniMax for video.

History

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Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio.[6] Initially, it was a search engine that indexed content from the top 10 free content websites for designers.[7]

In 2014, Freepik started to produce graphical assets.[8] In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.[9]

In 2018, Freepik changed its visual identity and introduced a new logo.[10] In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[11]

In 2023, Freepik opened its San Francisco office and transitioned from a pure stock platform towards a Gen-AI products and tools provider.[12][13]

In April 2025, Freepik partnered with Fal.ai and released F-Lite, an open-source text-to-image model trained exclusively on high-quality, legally compliant, copyright-safe and SFW images from Freepik’s stock library.[14][15]

In May 2025, the company launched Freepik Enterprise, a pricing plan designed for large organizations including access to AI tools and stock content, credit-based usage, permission management, and legal indemnification for AI-generated content.[16]

Acquisitions

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In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.[17][18][19]

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.[20][21]

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.[22]

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.[23]

Products

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Freepik provides a variety of products and features:

  • AI Image Generator is a text-to-image tool that uses advanced AI models to generate photorealistic images and digital art from text prompts and image references.[24]
  • AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.[25][26]
  • AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages, accents and styles.
  • LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.[27][28]
  • Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.[29]
  • Image Upscaler improves image resolution, scaling images up to 10K and refining details without introducing blurring or pixelation.[30]
  • Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.[31]
  • Reimagine is an image-to-image tool that uses AI to reinterpret images into editable prompts, offering various customization options for visuals.[32]
  • Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.[32]
  • Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.[33]
  • Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.[34]
  • Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.[35]

Recognition

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In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.[3]

References

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