Forbes Top 40

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The Forbes Top 40[1][2][3] was an annual list of 40 highest-paid entertainers compiled and published by Forbes magazine from 1987[4] until 1998. The following year, 1999, it was recreated as the Forbes Celebrity 100. The list was published every September, compiled by using the income of performers over two years to overcome the year-to-year of a performer's income.[5]

Forbes representatives said that those individual are "more than entertainers, they are businesses", declaring: "Not only do they create wealth for the entertainment industry and their business sponsors, they create wealth for the nation in exportable merchandize in the form of TV programming, motion pictures, and videocassette and music recordings".[6]

Forbes Top 40 lists

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Below is the top 10 for each year since the list's inception.

1980s

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1987[6]
No. Recipient Career
1 United States Bill Cosby Television personality
2 United States Sylvester Stallone Actor
3 United States Bruce Springsteen Musician
4 United States Charles Schulz Cartoonist
5 United States Eddie Murphy Actor
6 United States Steven Spielberg Filmmaker
7 United States Madonna Musician
8 United States Whitney Houston Musician
9 United States Michael Jackson Musician
10 United States Johnny Carson Television personality
File:Steven Spielberg 1999 (cropped).jpg
File:Oprah Winfrey 1997.jpg
Steven Spielberg and Oprah Winfrey, perennial individuals in the Top 10, have the most appearances with 12 and 10 respectively. Spielberg topped the list three times and Winfrey two (the first ever woman to do so in Forbes).
1988[5]
No. Recipient Career
1 United States Michael Jackson Musician
2 United States Bill Cosby Television personality
3 United States Steven Spielberg Filmmaker
4 United States Sylvester Stallone Actor
5 United States Eddie Murphy Actor
6 United States Charles Schulz Cartoonist
7 United States Bruce Springsteen Musician
8 United States Mike Tyson Sportsperson (Boxing)
9 United States Madonna Musician
10 United States Arnold Schwarzenegger Actor
File:Michael Jackson in 1988.jpg
File:ExpressYourselfUnderGround cropped.jpg
Michael Jackson and Madonna, were the perennial solo music performers of the Top 10, with 8 and 5 appearances respectively.
1989[7]
No. Recipient Career
1 United States Michael Jackson Musician
2 United States Steven Spielberg Filmmaker
3 United States Bill Cosby Television personality
4 United States Mike Tyson Sportsperson (Boxer)
5 United States Charles Schulz Cartoonist
6 United States Eddie Murphy Actor
7 United Kingdom Pink Floyd Musicians
8 United Kingdom The Rolling Stones Musicians
9 United States Oprah Winfrey Television personality
10 United Kingdom George Michael Musician
File:Rolling Stones bow post-show 22 May 2018 in London (41437870275).jpg
File:Beatles Trenter 1963 (band crop).jpg
The Rolling Stones were the music band with most appearances (7), as well the most for non-American entertainers. The Beatles attained the highest ranks for non-Americans.

1990s

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1990[8]
No. Recipient Career
1 United States Bill Cosby Television personality
2 United States Michael Jackson Musician
3 United Kingdom The Rolling Stones Musicians
4 United States Steven Spielberg Filmmaker
5 United States New Kids on the Block Musicians
6 United States Oprah Winfrey Television personality
7 United States Sylvester Stallone Actor
8 United States Madonna Musician
9 United States Arnold Schwarzenegger Actor
10 United States Charles Schulz Cartoonist
1991[9]
No. Recipient Career
1 United States New Kids on the Block Musician
2 United States Bill Cosby Television personality
3 United States Oprah Winfrey Television personality
4 United States Madonna Musician
5 United States Michael Jackson Musician
6 United States Kevin Costner Actor
7 United States Johnny Carson Television personality
8 United Kingdom The Rolling Stones Musicians
9 United States Charles Schulz Cartoonist
10 United States Steven Spielberg Filmmaker
File:Bill Cosby 1965.JPG
File:Charles Schulz crop 1993.jpg
File:David Copperfield in 1999.jpg
Bill Cosby (8), Charles Schulz (7) and David Copperfield (5) composed the rest of perennials Top 10 entertainers.
1992[10]
No. Recipient Career
1 United States Bill Cosby Television personality
2 United States Oprah Winfrey Television personality
3 United States Kevin Costner Actor
4 United States New Kids on the Block Musicians
5 United States Steven Spielberg Filmmaker
6 United States Michael Jackson Musician
7 United States Charles Schulz Cartoonist
8 United States Madonna Musician
9 Spain Julio Iglesias Musician
10 United States Guns N' Roses Musicians
1993[11]
No. Recipient Career
1 United States Oprah Winfrey Television personality
2 United States Steven Spielberg Filmmaker
3 United States Bill Cosby Television personality
4 United States Guns N' Roses Musicians
5 United States Prince Musician
6 United States Charles Schulz Cartoonist
7 United States Kevin Costner Actor
8 Republic of Ireland U2 Musicians
9 United States Garth Brooks Musician
10 United States David Copperfield Illusionist
1994[12]
No. Recipient Career
1 United States Steven Spielberg Filmmaker
2 United States Oprah Winfrey Television personality
3 United States Sheryl Leach Television personality
4 United Kingdom Pink Floyd Musicians
5 United States Bill Cosby Television personality
6 United States Barbra Streisand Musician
7 United States Eagles Musicians
8 United States David Copperfield Illusionist
9 United Kingdom The Rolling Stones Musicians
10 United States Harrison Ford Actor
1995[13]
No. Recipient Career
1 United States Steven Spielberg Filmmaker
2 United States Oprah Winfrey Television personality
3 United Kingdom The Beatles Musicians
4 United Kingdom The Rolling Stones Musicians
5 United States Eagles Musicians
6 United States David Copperfield Illusionist
7 United Kingdom Pink Floyd Musicians
8 United States Michael Jackson Musician
9 United States Barbra Streisand Musician
10 United States Sylvester Stallone Actor
1996[14][15]
No. Recipient Career
1 United States Oprah Winfrey Television personality
2 United States Steven Spielberg Filmmaker
3 United Kingdom The Beatles Musicians
4 United States Michael Jackson Musician
5 United Kingdom The Rolling Stones Musicians
6 United States Eagles Musicians
7 United States Arnold Schwarzenegger Actor
8 United States David Copperfield Illusionist
9 Canada Jim Carrey Actor
10 United States Michael Crichton Filmmaker
1997[16]
No. Recipient Career
1 United States Steven Spielberg Filmmaker
2 United States George Lucas Filmmaker
3 United States Oprah Winfrey Television personality
4 United States Michael Crichton Filmmaker
5 United Kingdom The Beatles Musicians
6 United States Jerry Seinfeld Television personality
7 United States David Copperfield Illusionist
8 United States Stephen King Author
9 United States Tom Cruise Actor
10 United States Arnold Schwarzenegger Actor
1998[17]
No. Recipient Career
1 United States Jerry Seinfeld Television personality
2 United States Larry David Television personality
3 United States Steven Spielberg Filmmaker
4 United States Oprah Winfrey Television personality
5 Canada James Cameron Filmmaker
6 United States Tim Allen Actor
7 United States Michael Crichton Filmmaker
8 United States Harrison Ford Actor
9 United Kingdom The Rolling Stones Musicians
10 United States Master P Musician

Statistics

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Most entries by entertainer at the top 10
Entries Individual Country of origin Main profession
12 Steven Spielberg United States Filmmaker
10 Oprah Winfrey Television personality
8 Michael Jackson Musician
Bill Cosby Television personality
7 The Rolling Stones United Kingdom Musicians
Charles Schulz United States Cartoonist
5 Madonna Musician
David Copperfield Illusionist

Forbes reports and summarize

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Forbes 20th-century lists were predominantly dominated by male figures. In 1996 alone, only four female celebrities made appearances on the list (Oprah Winfrey ranked 1, Roseanne Barr at 25, Mariah Carey at 33, and Sandra Bullock at 40). Winfrey, however, often appeared even above many individuals regardless of gender, which has been maintained with the inception of Forbes Celebrity 100 in 1999. Various musicians often dominated the list, although high ranks were not usually attained by female artists. Like Winfrey, Madonna was an almost premier exception.[18]

On the other hand, lists were dominated by American personalities rather than foreigners.[19] The Beatles attained the highest ranked for non-Americans.[19] According to Forbes, after list' 11th anniversary, Steven Spielberg and Bill Cosby were the individuals with the most appearances at the top, with three each.[19]

See also

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References

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