Fifty Licks

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Fifty Licks
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File:Fifty Licks, E. Burnside Street, Portland, Oregon, 2022.jpg
Exterior of Fifty Licks on East Burnside Street (with Laurelhurst Theater in the background), Portland, Oregon, 2022
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Restaurant information
Established2009; 17 years ago (2009)
OwnerChad Draizin
Food typeIce cream
Websitewww.fifty-licks.com

Fifty Licks is an ice cream parlor with several locations in Portland, Oregon.

History

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Owner Chad Draizin had graduated from NSU University School and studied beer brewing at the University of Florida before an internship at Portland Brewing.[1] After realizing brewing beer on an industrial level was not for him, he began Fifty Licks as an ice cream truck in 2009.[2] That ice cream truck, which operates only during the summer, was named one of Portland's "best new food carts" in 2011 by The Oregonian.[3] "Fifty Licks" is an estimate of the number of licks required to eat one scoop.[3]

In 2013, Draizin opened the first brick and mortar location in the Hosford-Abernethy neighborhood,[2] and Vox Media's Eater selected Fifty Licks as seventh on a list of "16 worthy ice cream candidates that opened across the country over the past year or so" to be included on its "Eater National Ice Cream Heatmap".[4]

Fifty Licks is a small-batch handmade ice cream shop in Portland, Oregon. Their ice cream is lusciously high in butterfat and eggs, and their flavors lean towards elegant & aromatic.

— bon apétit presents Feast Portland[5]

The second location opened on East Burnside Street in the Buckman neighborhood in 2017, which led to increased popularity for the company.[2][6] Fifty Licks offers approximately eleven flavors daily as well as two soft serve flavors and offers ice cream cocktails.[7][8] The ice cream parlor also makes an effort to provide non-dairy and vegan options, and hopes to eventually feature fifty-percent dairy-free products.[9][10]

In 2018, Akron Beacon Journal reporter Katie Byard wrote about "some feasting in Portland, Ore., considered one of the country’s best food cities..."[11] and "... an ice cream place dubbed Fifty Licks. Specializing in nontraditional flavors, it touts that it makes its base for its ice creams in house... a friend bought some 'Chocolate as #$%&' with housemade ganache for us to try. The name works... "[12]

During the 2018, Occupy ICE protests, the Fifty Licks food truck distributed free ice cream to protestors.[13][14] In 2020, Fifty Licks opened its third location in the Slabtown district of the Northwest District neighborhood.[2][15] Later that year, following the George Floyd protests, one of the shops was briefly targeted by a rioter who tore down a Black Lives Matter poster displayed in the shop's window.[16]

An Associated Press article reported that Fifty Licks was featured in the Hulu television series Shrill.[17] Peter Cottell of Thrillist said Fifty Licks is "beloved for simple, elegant flavors in no-nonsense spaces."[18]

Locations

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See also

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References

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