FUN88
| File:Fun88-logo2.png | |
| Available in | Multilingual |
|---|---|
| Founded | 2009 |
| Area served | Asia Pacific region / Europe / South America |
| Owner | Welton Holdings Limited |
| Industry | Online gambling |
| Services | Online betting and gaming |
| URL | en.fun88.com |
FUN88 is an online betting site. The company was founded in China and currently operates in Asia, Europe and South America. In the UK, FUN88 operates through a white-label partnership with TGP Europe and is regulated by the Gambling Commission in Great Britain.[1]
History
[edit | edit source]FUN88 was founded in June 2009. The company operated first in Asia before expanding to Europe in the same year, establishing a headquarters in the Isle of Man along with several other betting outfits.[2] FUN88 then gained exposure through a number of Premier League sponsorship deals, firstly with Burnley FC and then Tottenham Hotspur and Newcastle United.
Sponsorship
[edit | edit source]FUN88 has partnered with athletes and clubs in recent years, most notably the late Kobe Bryant, Newcastle United and Tottenham Hotspur.[3][4][5] FUN88's first major European sponsorship deal was with Premier League side Burnley FC between 2010 and 2012.[6] They were then announced as Tottenham Hotspur's Asian Betting and Gaming Partner in 2014, a partnership that has lasted for almost a decade.[7] In 2017, Newcastle United unveiled FUN88 as their front-of-shirt sponsor in a long-term deal.[4] In April 2023, Premier League clubs agreed to phase out front-of-shirt betting sponsors with a deadline set at the beginning of 2026/27 season.[8] The Athletic reported that sleeve-sponsorship and perimeter advertising will still be prominent.[9] In June 2023, it was confirmed that FUN88 would no longer sponsor Newcastle United on the front-of-shirt and they entered into a long-term deal as Asian betting partner.[10][11] The deal was widely-reported to have been agreed in order for Newcastle to pursue a more lucrative sponsor. The club confirmed a record deal with Saudi Arabian events company, Sela, worth £25m per year shortly afterwards.[12]
Fun88 India partnered with Dabang Delhi KC as Title sponsor.[13][14]
FUN88 brand ambassadors have included Iker Casillas,[15] Steve Nash,[16] Daren Sammy,[17] Dale Steyn and Tony Parker.[18][19]
References
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