EveryTime I Cry

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For the Terri Clark song, see Everytime I Cry.

"EveryTime I Cry"
Max is seen with her head, right shoulder, and left hand above dark colored water
Single by Ava Max
ReleasedJune 8, 2021 (2021-06-08)
Genre
Length2:57
LabelAtlantic
Songwriters
Producers
Ava Max singles chronology
"My Head & My Heart"
(2020) 		"EveryTime I Cry"
(2021) 		"Sad Boy"
(2021)
Music video
"EveryTime I Cry" on YouTube

"EveryTime I Cry" is a song by American singer-songwriter Ava Max, released on June 8, 2021, through Atlantic Records. The house and electropop song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer. It consists of a piano with synthesizers, and lyrics describing the effect of women's empowerment during difficult situations. "EveryTime I Cry" received generally favorable reviews from music critics, who praised the upbeat production. The song peaked at number seven in Poland and at number 99 in the United Kingdom. An accompanying music video was directed by Max and Charlotte Rutherford and depicts the singer on the desert which transforms into a lush landscape with her tears. It was compared to previous music videos by TLC and Shakira.

Background and release

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On May 12, 2021, Max uploaded a portion of "EveryTime I Cry" on Twitter.[1] She announced the release date and cover art of the song on June 3, 2021,[2] and stated that it is a "continuation" of her debut studio album, Heaven & Hell (2020).[3][4] However, she later declared that the song is "a bridge" between Heaven & Hell and her sophomore album,[5] citing the growth of individuals through the difficulties of 2020.[6] "EveryTime I Cry" was released on June 8, 2021,[7] which was accompanied by a lyric video on YouTube.[8] The song was written by Max, Caroline Pennell, Lauren Aquilina, and producers Cirkut and Sean Myer.[9][10]

Composition and critical reception

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"EveryTime I Cry" is a house[11] and electropop song.[12][13] It opens with synthesizers[14] and uses a piano.[11] The chorus contains house elements[15] and climaxes into a "groovy beat".[14] The lyrics describe the impact of women's empowerment during difficult situations,[3][16][17] which consequently allows a person to courageously confront their emotions.[15]

Writing for BroadwayWorld, Sarah Jae Leiber acknowledged that "EveryTime I Cry" is "an undisputed summer smash" and an "adrenaline-fueled track", opining that it is "pure electropop perfection".[13] Carolyn Droke of Uproxx considered the song to be "electrifying".[14] The New York Times writer Jon Caramanica positively compared "EveryTime I Cry" to the discography of Dua Lipa.[18] Shaad D'Souza of Paper described the song as an "undeniably uplifting banger" and positively compared it to Max's 2020 song "My Head & My Heart".[11]

Commercial performance

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"EveryTime I Cry" peaked at number seven on the Polish Airplay Top 100 chart dated August 28, 2021.[19] On the Norwegian VG-lista, the song peaked at number 39.[20] In Germany, "EveryTime I Cry" debuted on the Offizielle Deutsche Charts at number 90 on the chart dated August 6, 2021. It peaked at number 58 and remained on the chart for nine weeks.[21] On the UK Singles Chart issued June 18, 2021, the song bowed at the number 99 peak and remained for one week.[22]

Music video

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An accompanying music video was released on July 23, 2021, which was directed by Max and Charlotte Rutherford.[23] It depicts Max awakening in an abandoned landscape while appearing injured. She is later seen on top of a tree above a waterfall covered with lily pads, as her tears form an ocean.[24] Uproxx writer Rachel Brodsky compared the visual's computer-generated imagery (CGI) landscapes to the music videos of TLC's 1995 song "Waterfalls" and Shakira's 2001 song "Whenever, Wherever".[25]

Track listing

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Credits and personnel

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Credits adapted from Tidal.[10]

  • Amanda Ava Koci – vocals, songwriting
  • Henry Walter – songwriting, production, instruments, programming
  • Sean Myer – songwriting, production
  • Caroline Pennell – songwriting
  • Lauren Aquilina – songwriting
  • Chris Gehringer – mastering
  • Serban Ghenea – mixing
  • John Hanes – engineering

Charts

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Certifications

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Certifications and sales for "EveryTime I Cry"
Region Certification Certified units/sales
Austria (IFPI Austria)[50] Gold 15,000‡
France (SNEP)[51] Gold 100,000‡
Poland (ZPAV)[52] Platinum 50,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "EveryTime I Cry"
Region Date Format(s) Version Label(s) Ref.
Various June 8, 2021
Original Atlantic [26]
France June 9, 2021 Radio airplay Universal [15]
Italy June 11, 2021 Warner [53]
Various July 6, 2021
  • Digital download
  • streaming
 Pink Panda remix Atlantic [27]
July 16, 2021 R3hab remix [28]
July 30, 2021 Sigala remix [29]

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  14. ^ a b c Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  21. ^ a b "Ava Max – EveryTime I Cry" (in German). GfK Entertainment charts. Retrieved September 10, 2021.
  22. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved June 18, 2021.
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  26. ^ a b Releases for the single:
    • Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  27. ^ a b Releases for the Pink Panda Remix:
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  28. ^ a b Releases for the R3hab Remix:
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  29. ^ a b Releases for the Sigala Remix:
    • Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  33. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 40. týden 2021 in the date selector. Retrieved October 11, 2021.
  34. ^ "Ava Max: EveryTime I Cry" (in Finnish). Musiikkituottajat. Retrieved August 3, 2022.
  35. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  37. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved October 7, 2021.
  38. ^ "Nederlandse Top 40 – week 33, 2021" (in Dutch). Dutch Top 40. Retrieved August 14, 2021.
  39. ^ "Ava Max – EveryTime I Cry" (in Dutch). Single Top 100. Retrieved July 24, 2021.
  40. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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  42. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 46. týden 2021 in the date selector. Retrieved November 22, 2021.
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