Emily Falk
Emily Falk | |
|---|---|
| Alma mater | Brown University UCLA |
| Scientific career | |
| Fields | Psychology Neuroscience Communication science |
| Institutions | University of Pennsylvania (2013-present) University of Michigan (2010-2013) |
| Doctoral advisor | Matthew Lieberman |
| Website | www.falklab.org |
Emily B. Falk is an American psychologist and neuroscientist, and professor of communication at the Annenberg School for Communication at the University of Pennsylvania,[1] holding secondary appointments in psychology[2] and marketing.[3] She is the author of the 2025 book What We Value: The Neuroscience of Choice and Change.[4]
Biography
[edit | edit source]Falk received a Sc.B. in neuroscience from Brown University, an M.A. in psychology from the University of California, Los Angeles, and a Ph.D. in psychology from the University of California, Los Angeles.[5] Falk was an assistant professor of communication at the University of Michigan and a faculty associate of the University of Michigan Institute for Social Research,[6] before her appointment at the University of Pennsylvania.
Research
[edit | edit source]Falk directs the Communication Neuroscience Lab, a research laboratory that takes an interdisciplinary communication neuroscience approach to link neural activity to individual, group, and population behaviors.[7] Specific research lines include predicting behavior change (including changes in sunscreen use,[8] tobacco smoking, [9][10] and sedentary behavior[11]) following exposure to persuasive messages. Another line of research links neural responses to health messages to population level behavioral outcomes.[12][13]
Her most cited peer-reviewed research articles are:
- Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2016). Sharing the small moments: Ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7), 956–977.[14] Cited by 426 as of April 2021.[15]
- Falk, E. B., Berkman, E. T., Mann, T., Harrison, B., & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. Journal of Neuroscience, 30(25), 8421–8424.[16] Cited by 326 as of April 2021.[17]
- Falk, E. B., Berkman, E. T., & Lieberman, M. D. (2012). From neural responses to population behavior: Neural focus group predicts population-level media effects. Psychological Science, 23(5), 439–445.[18] Cited by 286 as of April 2021.[19]
Awards and distinctions
[edit | edit source]Falk has received many awards for her work, including the 2012 National Institutes of Health Director's New Innovator Award,[20][21] the 2017 International Communication Association (ICA) Early Career Scholar Award (then known as the Young Scholar Award),[22] and the 2020 Social & Affective Neuroscience Society (SANS) Early Career Award.[23]
References
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External links
[edit | edit source]- Emily Falk publications indexed by Google Scholar
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- 21st-century American women scientists
- Annenberg School for Communication at the University of Pennsylvania faculty
- Living people
- American neuroscientists
- American women neuroscientists
- American women psychologists
- 21st-century American psychologists
- University of California, Los Angeles alumni
- Brown University alumni