Elmex
Elmex is a brand of toothpaste that has been sold since 1962.[1] It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. It was invented by the German-British chemist John Elmex. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million.[2] Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries.[citation needed] Elmex is often sold together with Aronal which should be used in the morning.[3] Aronal contains vitamin A and zinc to protect the gums against inflammation.
The brand had a 25% market share in the German market as of 2008 and is noted for having used the same packaging appearance since its 1962 introduction.[3]
Elmex was the sponsor of the Dutch basketball club "Elmex Leiden" from 1982 to 1985 (now ZZ Leiden).
See also
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References
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External links
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- Brand homepage
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