Element Fresh
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New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh (Chinese: 新元素; pinyin: Xīn Yuánsù; lit. 'New Element'), was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]
Shanghai Centre in Shanghai housed its flagship restaurant.[2]
History
[edit | edit source]In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]
The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]
For a period of time, the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.[6][7]
Its business was scheduled to end on January 1, 2022.[2]
See also
[edit | edit source]References
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Further reading
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External links
[edit | edit source]- Element Fresh at the Wayback Machine (archive index)
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- Restaurant chains in China
- Restaurants in Shanghai
- Restaurants established in 2001
- Food and drink companies based in Shanghai
- Restaurants disestablished in 2022
- Chinese companies established in 2001
- Food and drink companies disestablished in 2022
- 2022 disestablishments in China
- Chinese company stubs
- Asia restaurant stubs