Dude With Sign
Dude With Sign | |
|---|---|
| File:Dude With Sign by Gage Skidmore.jpg Phillips in 2023 | |
| Instagram information | |
| Page | |
| Years active | 2019–present |
| Followers | 8 million (October 30, 2023) |
Dude With Sign is an Instagram account that features Seth Phillips holding protest signs about everyday issues. It is produced by Jerry Media.
History
[edit | edit source]The New York–based company Jerry Media (formerly Fuck Jerry) is known for producing viral marketing material.[1] Jerry Media founder Elliot Tebele came up with the idea of writing whimsical messages on protest signs, posting a few on Instagram, and employee Seth Phillips later picked up the idea.[2]
Dude With Sign posts generally show an expressionless Phillips in sunglasses holding a cardboard sign on a busy SoHo street corner.[2][3][4] The signs communicate trivial grievances and observations about modern life.[2][3][5] Phillips's first post, featuring a sign reading "Stop 'replying all' to company wide emails", went viral in October 2019.[1][4] His next, saying "Seinfeld is way better than Friends", also went viral.[6] Dude With Sign had 1.4 million followers by December 2019 and four million by the end of January 2020.[3][4]
Sponsored content appeared on the account by early 2020, including advertisements for Old Spice, Sprint, and Justin Bieber's album Changes.[1][6] Later partnerships have included ads for multiple underwear brands,[7][8] a Super Bowl ad for Bud Light Seltzer Lemonade,[9] and informative COVID-19 pandemic posts partnering with both the World Health Organization and President Joe Biden.[10][11] BuzzFeed News reported in 2023 that at least seven lawsuits had been filed against companies that had created their own Dude With Sign ads without permission.[2]
References
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