Draft:RealEye
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- File:Symbol opinion vote.svg Comment: Applications section and submitter’s edit summaries have LLM-like writing style —pythoncoder (talk | contribs) 21:25, 14 December 2025 (UTC)
- File:Symbol opinion vote.svg Comment: All the papers seem to be just research papers published by the company/employees, and the rest of the sources are primary. monkeysmashingkeyboards (talk) 16:46, 2 December 2025 (UTC)
- File:Symbol opinion vote.svg Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Marthynator (talk) 16:20, 2 December 2025 (UTC)
| File:RealEye logo.png | |
| Company type | Private |
|---|---|
| Industry | Market Analysis, UX, Neuromarketing, Accessibility, Education |
| Founded | Poland (2017) |
| Headquarters | Warsaw, Poland |
Area served | Worldwide |
Key people | Adam Cellary (Co-founder & CEO) Damian Sromek (Co-founder & CTO) |
| Products | |
| Services | Webcam-based eye-tracking, Survey and behavioral integration |
| Website | www |
RealEye is a Polish software-as-a-service (SaaS) company that provides browser-based platform designed for conducting webcam eye-tracking research[1]. The technology has been applied in neuromarketing, UX and usability testing, advertising effectiveness studies, and academic research.[2]
History
[edit | edit source]RealEye was founded in 2017 by Adam Cellary and Damian Sromek, who identified a lack of affordable alternatives to traditional hardware-based eye-tracking systems.[3] An initial prototype used a webcam to approximate eye position, and positive preliminary results led to further development.[2] The platform was designed to include server infrastructure, data-processing pipelines, and a user interface for researchers and commercial clients.[2]
The operating company, RealEye Sp. z o.o., was formally registered on 1 March 2019. In the same year, RealEye got support from investors, specifically, a grant from SpeedUp Group along with support from Narodowe Centrum Badań i Rozwoju (NCBR), to help improve the precision of measurements.[4][5]
Technology
[edit | edit source]RealEye is designed to run on standard consumer devices (desktops, laptops, tablets, and smartphones), without the need of specialized infrared-based hardware. The platform is intended for visual‑attention research across images, videos, app-mockups, and live or static web content.[1][5]
RealEye applies computer vision and deep neural networks to detect a participant’s face and approximate eye position through a standard webcam[1], then estimates a gaze point and visual attention metrics in the browser.[2]
Applications
[edit | edit source]- Marketing and Advertising[6][7]
- User Experience (UX) and Website Testing[8][9][10][11][12]
- E‑commerce and Product Testing[13][14]
- Research and Academia[15]
See also
[edit | edit source]References
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