Draft:Objective Platform
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This article, Draft:Objective Platform, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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- File:Symbol opinion vote.svg Comment: Does not have sufficient coverage to indicate notability. The first and last sources have the most coverage but neither is independent. https://www.emerce.nl/wire/newion-heeft-investeringsronde-afgerond-2-miljoen-objective-platform ends with a statement that apparently translates as "This article is a submitted post and falls outside the responsibility of the editors" and the byline for https://www.adweek.com/adweek-wire/vidmob-and-objective-platform-announce-partnership/ is a communications agency. As stated at WP:ORGCRIT, we need "significant coverage in multiple reliable secondary sources that are independent of the subject" Mgp28 (talk) 18:47, 27 October 2025 (UTC)
- File:Symbol opinion vote.svg Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 13:45, 28 August 2025 (UTC)
- File:Symbol opinion vote.svg Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 15:17, 29 July 2025 (UTC)
Objective Platform is a software company based in Amsterdam, Netherlands, that provides marketing mix modeling (MMM) technology. The company offers software-as-a-service solutions for measuring media investment effectiveness.
History
[edit | edit source]Objective Platform was founded in 2014 as Objective Partners by Willem van der Weide and André Merkus.[1] The company initially operated as a consultancy before transitioning to a software model. The company received investment from Dutch venture capital firm Newion.[2] In 2024, Melle Staelenberg was appointed CEO.[3]
Services
[edit | edit source]The company develops marketing mix modeling software that analyzes the effectiveness of marketing investments across different channels. Objective Platform has worked on measurement projects including media sponsorship analysis.[4]
Industry recognition
[edit | edit source]Objective Platform was listed in Forrester Research's 2021 "Now Tech: Marketing Measurement & Optimization Solutions" report.[5] In 2025, the company received a MarTech Breakthrough Award for "Best Marketing Attribution Solution."[6]
Partnerships
[edit | edit source]In 2025, Objective Platform announced a partnership with creative data platform Vidmob to integrate creative performance data with marketing mix modeling.[7]
References
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