Draft:Edgard & Cooper
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This article, Draft:Edgard & Cooper, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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This article, Draft:Edgard & Cooper, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
Reviewer tools: Preload talk Inform author |
This article, Draft:Edgard & Cooper, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
Reviewer tools: Preload talk Inform author |
This article, Draft:Edgard & Cooper, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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- File:Symbol opinion vote.svg Comment: Ref #2 still shows Page Not found (and is to General Mills' investor relations page, not a secondary org's coverage) Smallangryplanet (talk) 19:50, 10 December 2025 (UTC)
- File:Symbol opinion vote.svg Comment: Ref #2 shows Page Not found, please fix it or provide new source CONFUSED SPIRIT(Thilio).Talk 16:52, 10 December 2025 (UTC)
- File:Symbol opinion vote.svg Comment: I've left a question on talk. Valereee (talk) 12:55, 15 November 2025 (UTC)
The topic of this article may not meet Wikipedia's general notability guideline. (December 2025) |
| Company type | Subsidiary |
|---|---|
| Industry | Pet food |
| Founded | 2016 |
| Founders | Koen Bostoen; Louis Chalabi; Jürgen Degrande |
| Headquarters | Kortrijk , Belgium |
Area served | Europe; United States |
| Products | Dog food; cat food; treats |
| Parent | General Mills (2024–) |
| Website | Official website |
Edgard & Cooper is a Belgian pet-food company based in Kortrijk. It makes dry food, wet food and treats for dogs and cats. In April 2024 the company was acquired by General Mills. [1] The company had retail sales in excess of €100 million across 13 European markets at the time of sale. [2]
The brand sells in more than a dozen European countries. In 2025 it entered the United States through a retail deal with PetSmart.[3]
Edgard & Cooper is also listed as a certified B Corporation.[4]
History
[edit | edit source]Edgard & Cooper was founded in 2016 in Kortrijk by Koen Bostoen, Louis Chalabi and Jürgen Degrande. [5] According to Belgian business school Vlerick, the business had more than €80 million revenue and a team of over 200 employees across Europe by early 2024. [6]
The name came from their own dogs (Edgard the French Bulldog and Cooper the Cocker Spaniel). The founders created recipes with fresh meat and vegetables as a way to fix their dog's health issues.[7]
In April 2024, General Mills announced that it would acquire the company.[8] The Star Tribune in Minneapolis wrote that the deal gave General Mills broader access to the European market.[9]
Products and markets
[edit | edit source]The range covers wet and dry dog food, wet and dry cat food, dental and treats. Distribution is through supermarkets, specialist retailers and e-commerce in 13 European countries. The brand sits within the premium segment.[10]
Sustainability and certification
[edit | edit source]The brand is a certified B Corporation.[11]
Edgard & Cooper Foundation
[edit | edit source]The Edgard & Cooper Foundation was established by Edgard & Cooper in 2016. It donates 1% of it's total sales to help dogs and cats in need, globally.[12]
Reception
[edit | edit source]Analysts in the pet-food sector described General Mills’ purchase of Edgard & Cooper as a signal of the premium segment’s growth in Europe. [13] The acquisition also attracted commentary on scaling young European brands: Vlerick’s profile noted 13 markets and 15,000 shops by early 2024. [14]
See also
[edit | edit source]References
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External links
[edit | edit source]- Pending AfC submissions
- Pending AfC submissions in article space
- AfC submissions by date/17 December 2025
- AfC submissions by date/30 October 2025
- AfC submissions by date/18 September 2025
- AfC submissions by date/17 September 2025
- Pet food brands
- Belgian brands
- General Mills brands
- B Lab-certified corporations