Draft:Crowd Connected
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This article, Draft:Crowd Connected, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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This article, Draft:Crowd Connected, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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- File:Symbol opinion vote.svg Comment: Updated since the decline on 10 December. Wording tightened with specific attention to accurate sourcing. Key sources used in this draft are:
* Gartner (2022) independent analyst report evaluating the company's indoor positioning approach (sensor fusion, no fingerprinting). Note: Gartner is paywalled, a short excerpt is included in the citation for verification.
* Pollstar (2018) industry feature on use of the software in events.
* BBC News (2020) report describing the company's approach to tracking fan movement in stadiums, including explicit user permission.
* Alan Turing Institute CETaS (2023) report mentioning the company's mesh beacons and footfall analysis.
- File:Symbol opinion vote.svg Comment: Are you able to point out the WP:THREE for notability? You can do so in a comment here or on the talk page. Ping me when you do and I will come back and review. At the moment, I do not see anything that meets WP:CORPDEPTH. CNMall41 (talk) 04:50, 21 October 2025 (UTC)
- File:Symbol opinion vote.svg Comment: Updated since the decline on 10 December. Wording tightened with specific attention to accurate sourcing. Key sources used in this draft are:
* Gartner (2022) independent analyst report evaluating the company's indoor positioning approach (sensor fusion, no fingerprinting). Note: Gartner is paywalled, a short excerpt is included in the citation for verification.
* Pollstar (2018) industry feature on use of the software in events.
* BBC News (2020) report describing the company's approach to tracking fan movement in stadiums, including explicit user permission.
* Alan Turing Institute CETaS (2023) report mentioning the company's mesh beacons and footfall analysis.
| Company type | Private |
|---|---|
| Website | www |
Crowd Connected is a British technology company that develops indoor positioning and location analytics software.[1] Gartner has described typical customers as exhibitions and tradeshows, large shopping sites, hospitals and museums.[1] Use of the company's software for tracking and analysing attendee movement has been reported at festivals and in stadiums.[2][3]
History
[edit | edit source]Crowd Connected was founded by James Cobb and incorporated in 2013.[4][5] In 2014, the company received a £25,000 grant from Innovate UK and tested its location analytics software at Wireless Festival.[6] In 2025, the UK Fast Growth Index listed Crowd Connected in its Fastest-growing technology and digital firms list.[7]
Technology
[edit | edit source]The company's location analytics software uses data from code that runs in an event's or venue's official app in the background. It locates mobile devices using multiple methods including GPS, Wi-Fi and signals between mobile devices.[2] A 2022 report by Gartner noted that the company's positioning engine omits the need to perform "fingerprinting" and that no other calibration is needed.[1]
In 2020, during the COVID-19 pandemic, BBC News reported that the company works with sporting bodies and described its method for tracking fan movement as a way to support social distancing in stadiums, noting that its tracking features require users' explicit permission.[3]
A 2023 CETaS report from The Alan Turing Institute cited Crowd Connected as an example of commercial crowd behaviour analysis and occupancy solutions, noting that it installs low-cost mesh beacons with coverage of 25,000 m2 which can track occupants accurately to a few metres and provide footfall analysis.[8]
References
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External links
[edit | edit source]Category:Indoor positioning system Category:Software companies of the United Kingdom Category:Technology companies established in 2013 Category:Companies based in Surrey