Draft:Bōde
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| Bōde company logo | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | September 2019 |
| Founders |
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| Headquarters | , |
Area served | |
Key people |
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| Products | Online real estate marketplace |
| Services |
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| Website | bode |
Bōde is a Canadian property technology company and licensed real estate brokerage that operates an online marketplace for buying and selling residential real estate. Founded in 2019 and headquartered in Calgary, Alberta, the platform enables homeowners to list, market, and sell properties directly while significantly reducing traditional real estate commission fees.[1][2]
History
[edit | edit source]Founding (2019)
[edit | edit source]Bōde was founded in 2019 by Robert Price, Lindsay Skabar, Jeff Jackson, and Alan Kelly.[3] Part of the original concept originated from Price's personal frustration with traditional real estate transactions when buying and selling property in Calgary in 2017.[4] At the time, Price was a senior executive at Axia NetMedia, a telecommunications company that was later acquired by Bell Canada in 2018.[5]
The founding team applied their collective expertise in telecommunications, financial technologies, gaming, and real estate to reimagine the home buying and selling process.[3] The platform officially launched in Calgary and Edmonton in September 2019, with its first four high-end properties selling at list price within 21 days.[6]
Expansion (2020–2025)
[edit | edit source]Following its initial success in Alberta, Bōde expanded throughout the province in 2020 and launched in British Columbia in 2021.[7] In 2023, the company entered the Greater Toronto Area market in Ontario.[7]
In May 2024, Bōde secured $4 million CAD in funding led by Thin Air Labs with a $1 million CAD commitment, with additional participation from the Business Development Bank of Canada (BDC), Pioneera Ventures, Scalegood Fund, and several family and private investors.[8][9] As part of the funding round, Thin Air Labs managing partner James Lochrie joined Bōde's board of directors.[8]
By the end of 2025, Bōde had facilitated over 3,000 home sales representing more than $2.25 billion CAD in property transaction value.[10]
Business model
[edit | edit source]Pricing structure
[edit | edit source]This section contains promotional content. |
Bōde offers two pricing options for sellers:[2][11]
- Flat fee: $949 CAD plus applicable taxes to list a property
- Success-based fee: 1% of the sale price, capped at $10,000 CAD
Both options include professional photography, MLS® listing exposure, marketing across thousands of listing sites, digital contracts, and platform support.[2] According to the company, this represents savings of approximately 50% compared to traditional real estate commission structures, which typically range from 4–5% in Canada.[1][12]
Buyers can use the platform at no cost.[3]
Services
[edit | edit source]- Transparent market data and analytics
- Automated showing scheduling
- Digital contract management
- Property comparables tool using proprietary algorithms
- AI-powered selling assistant ("Bōdie") providing 24/7 support
- Access to professional services marketplace (Pro Marketplace) including photographers, lawyers, inspectors, and mortgage brokers
For builders:[7]
- SaaS subscription services for listing in-development inventory
- Advanced analytics and buyer experience tools
- Custom solutions for marketing new builds
Technology
[edit | edit source]Bōde operates as an AI-first company, having developed a generative AI assistant called "Bōdie" that provides real-time support to platform users.[13] According to the company, this AI achieved a 100% score on a sample realtor licensing exam.[13] The platform has digitized the typical 120+ pages of real estate transaction paperwork, with the exception of documents requiring "wet signatures" per government regulations.[3]
Performance metrics
[edit | edit source]According to company-reported data:[14][15]
- Homes listed on Bōde are 9% more likely to sell than the market average
- Properties sell for approximately 1.3% more than market average
- Sellers save an average of 50% on commissions compared to traditional models
- Average commission savings per transaction: approximately $15,000 CAD
As of December 2025:
- Over 3,000 homes sold through the platform
- Over $2.25 billion CAD in total property transaction value
- Operating in Alberta, British Columbia, Ontario, and Saskatchewan
Investors
[edit | edit source]- Thin Air Labs (Lead investor, 2024)[8]
- Business Development Bank of Canada (BDC)[8]
- Pioneera Ventures[8]
- Scalegood Fund[8]
- Family offices and private investors[8]
Regulation and licensing
[edit | edit source]Bōde is a licensed real estate brokerage regulated by:[16]
- Real Estate Council of Alberta (RECA)
- Financial Services Regulatory Authority of Ontario (FSRA)
- British Columbia Financial Services Authority (BCFSA)
The platform uses industry-standard real estate contracts and complies with all applicable provincial real estate regulations.[2]
Reception and industry impact
[edit | edit source]Bōde has been featured in major Canadian media outlets including The Globe and Mail, CBC, CTV News, Global News, Financial Post, Calgary Herald, Vancouver Sun, BetaKit, and Daily Hive.[17]
The company positions itself as part of a broader shift toward digital-first real estate transactions, similar to international markets in Australia and Denmark where direct buyer-seller transactions are more common.[1] CEO Robert Price has stated that the platform aims to address Canada's housing affordability crisis by helping homeowners "maximize equity and underpin broader home affordability for all Canadians."[18]
Expansion plans
[edit | edit source]Bōde has announced plans to expand to additional Canadian provinces and enter select U.S. markets.[7] The company has stated ambitions for continued growth across North America.[8]
See also
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- Proptech
- Real estate broker
- Multiple Listing Service
- Commission (remuneration)
- Real estate in Canada
- Disruptive innovation
References
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External links
[edit | edit source]
Category:Canadian companies established in 2019
Category:Real estate companies of Canada
Category:Companies based in Calgary
Category:Online marketplaces of Canada
Category:Real estate services companies
Category:2019 establishments in Alberta
Category:Financial technology companies