Dr. Enuf
 | This article needs to be updated. (February 2023) |
Dr. Enuf is an American brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee.[1][2][3][4][5][6][7] It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite or 7 Up.) Dr. Enuf is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"
Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-City Beverage to produce and distribute the soda.[8]
Early product heritage with Mountain Dew
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Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers, and a clearing of the mind. One of the early advertised uses of Dr. Enuf, curing hangovers, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called Mountain Dew. Tri-City Beverage later sold the rights to Mountain Dew to Pepsi, but kept the Dr. Enuf brand.
The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of thiamine (Vitamin B1), niacin (Vitamin B3), potassium and iodine. The herbal varieties also contain ginseng and guarana, and are cherry flavored.
Availability
[edit | edit source]Dr. Enuf is widely distributed in northeast Tennessee, particularly in the Tri-Cities, plus parts of southwestern Virginia and western North Carolina.[9][permanent dead link][10]
While hard to find, Dr. Enuf is available in select locations[vague] throughout the Southeast as well as at many Cracker Barrel locations throughout the country. It is also available at Pal's restaurant locations.[11] As of 2022, Dr. Enuf is also available in Eastern Kentucky.
References
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External links
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