Digilant
| File:Digilant Logo.png | |
| Industry | Digital Advertising and Marketing |
|---|---|
| Predecessor | AdNetik |
| Founded | (2009) |
| Headquarters | |
Number of locations | 11 |
Key people | |
| Parent | ispDigital |
| Website | digilant |
Digilant (formerly AdNetik)[1] is a marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the Boston, MA, with additional offices in Brazil, Colombia, Mexico and the European Union.[2][3]
History
[edit | edit source]Founded in 2009 as Adnetik with funding from the Barcelona-based Rodes family,[4] the company rebranded as Digilant in July 2012 to distance itself from its origins as part of Havas.[1] In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu.[5] In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.[6]
Products and services
[edit | edit source]Digilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available, as managed services or through a self-service interface.[7][8][9] Digilant is a media buying platform that combines data management from proprietary and third-party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges, and mobile exchanges.[10] Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick, AppNexus, OpenX, Yahoo Ad Exchange, Rubicon Project and Improve Digital.[2]
Awards
[edit | edit source]- January 2011—Digilant CEO, Edward Montes, was awarded the Latino Trendsetter Award by LatinTRENDS Magazine.[11]
- November 2011—Digilant (as Adnetik) received the Media Owner Award from the Institute of Practitioners in Advertising in London for Most Effective Online Campaign.[12]
- February 2012—Digilant (as Adnetik) Adnamed AlwaysOn Top 100 private companies.[13]
- July 2013—Digilant named AlwaysOn Global 250.[14]
References
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