DeuxMoi
Deuxmoi | |
|---|---|
| Instagram information | |
| Page | |
| Genre | Celebrity gossip |
| Followers | 2.1 million (15 February 2025) |
| Website | www.deuxmoi.world |
Deuxmoi (also stylized DeuxMoi or @deuxmoi) is a pseudonymous Instagram account which publishes celebrity gossip.
History
[edit | edit source]The Deuxmoi account was originally used as a fashion-focused blog by two friends.[1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities.[1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see.[1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill.[2] Ownership of the handle, or the identities of those running the account, may have changed in 2021.[1]
The Spotify Original live podcast Deux Me After Dark ran from September 2021 to November 2022.[3][4] In January 2022, the podcast Deux U premiered.[5]
In November 2022, the proprietor of the account published a novel, Anon Pls.[6][7] The novel, written with Jessica Goodman, follows a fictional version of the account creator's life.[7]
Content
[edit | edit source]The account is known for publishing stories and celebrity information considered mundane,[2][8] such as food preferences, or reactions to chance encounters with fans.[2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse".[9] The account does not verify the content it publishes.[10] The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota.[11]
Identity
[edit | edit source]In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind Deuxmoi. Feldman wrote that Deuxmoi's founders are Meggie Kempner, a granddaughter of noted socialite Nan Kempner through her son James,[12][13] and Melissa Lovallo. Lovallo still apparently runs DeuxMoi.[14][15]
Influence and reception
[edit | edit source]The account's focus on mundane gossip has been referred to as "toothless".[16] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities.[11]
On November 30, 2023, Deuxmoi alleged that American singer-songwriter Taylor Swift and her then-boyfriend, British actor Joe Alwyn, secretly married in London, and that Swift miscarried their baby, inspiring her song "You're Losing Me". The account later withdrew the second claim and apologized.[17] Swift's publicist, Tree Paine, refuted the marriage claims and called for accountability from DeuxMoi. In response, Deuxmoi criticized Paine's choice of words, seemingly referencing the recent death of a concert goer at Swift's Rio de Janeiro concert.[18][19]
It was reported in 2023 that a HBO series inspired by Anon Pls. is in works.[20]
References
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