CoCo Wheats

CoCo Wheats

Product type	Breakfast cereal
Owner	Post Holdings
Produced by	Post Consumer Brands
Country	U.S.
Introduced	1930 (1930)
Previous owners	Little Crow Foods
Website	postbrands.com/cocowheats

CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings. The brand was originally owned by Little Crow Foods, and bought by MOM Brands in 2012. Three years later, MOM Brands was bought by Post Holdings in 2015.

CoCo Wheats is a wheat/farina cereal, flavored with cocoa and contains no sugar. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.

Pepper and Perry

Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird. Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.

Reception

In 2005, an Indianapolis Monthly writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat. Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old."