Cloudinary

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Cloudinary Ltd.
Company typePrivate
IndustryTechnology
Founded2012
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
Headquarters
San Jose, California[1]
,
United States
Area served
Worldwide
ProductsImage and video management
Number of employees
325 (Oct 2021)
Websitecloudinary.com

Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.

Background

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Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications.[2][3][4] The platform is used to automate media workflows and support collaboration on digital assets.[5] In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard,[6][7][8] and adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity.[9]

History

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Cloudinary was founded in 2012 in Israel[10] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[11] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[12]

In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[13] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[14] which was BVP's 100th investment in cloud companies.[15]

In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[16] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[6][17][18]

On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[19] In August 2020, Salesforce Ventures invested in Cloudinary.[20]

In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker, which focus on improving media performance and integrations.[21] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[22]

In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[23][24][25] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[17] Indivio's products allowed for the creation and delivery of video campaigns.[26]

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[23]

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[27][28] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[28]

The company moved into its current San Jose headquarters in 2024.[1]

Recognition

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In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[29] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[30] and also named to the Inc. Power Partner list.[31]

References

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