ClassPass

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ClassPass
IndustryFitness, Wellness, Lifestyle
FoundedJune 1, 2013; 13 years ago (2013-06-01)
FoundersPayal Kadakia
Sanjiv Sanghavi
HeadquartersNew York City, New York, U.S.
Area served
Worldwide
Key people
Fritz Lanman, CEO
Payal Kadakia, Chairwoman
ParentPlaylist
Websiteclasspass.com
Footnotes / references
[1]

ClassPass is an American company operating a subscription platform for fitness, wellness, lifestyle experiences, and more. Founded in 2013, it was acquired by Mindbody Inc in 2021. In June 2025, Playlist was created as a parent brand, uniting ClassPass with Mindbody & Booker under a single identity.[2]

History

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The company was founded by Payal Kadakia and Sanjiv Sanghavi as Classivity in 2010.[3][4][5][6] In 2012, the company launched Passport, allowing users to try one fitness class at a new studio.[7] The company expanded its product to a subscription.[7][8][9] The company brought on Mary Biggins to help build the new company, and ClassPass was developed in June 2013.[7][10][11][8] In January 2014, Classtivity was rebranded as ClassPass.[5]

Sanghavi left in January 2014.[3][12][13] The same year, ClassPass acquired FitMob.[14] An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest.[15]

In March 2017, Payal Kadakia swapped roles with Fritz Lanman, with Lanman becoming CEO and Kadakia becoming Executive Chairman.[16][17] In August 2017, the company announced an expansion to New Orleans, Pittsburgh, San Antonio, Cincinnati, Calgary, Honolulu, Indianapolis, Milwaukee, Riverside, California, and Salt Lake City.[18][19] In March 2018, ClassPass began offering live-streamed fitness classes.[20][21][22]

In January 2019, ClassPass acquired Guavapass.[23] Later that year, in October, Classpass acquired Swedish competitor Fitness Collection.[24] Chilean-based MuvPass and ClickyPass, based in Argentina, were acquired in early 2020.[25]

ClassPass was acquired by Mindbody Inc in 2021.[26]

In 2024, the company added food and beverage partners, allowing users to spend credits at participating cafes.[27]

Financing

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ClassPass received seed funding of $2 million in March 2014, then attracted $12 million in Series A round funding from entrepreneur Fritz Lanman in September 2014. In 2015, it received $40 million of Series B funding from General Catalyst and Thrive Capital.[8] The company was valued as over $200 million.[28] Classpass received an additional $30 million of funding in November 2015 led by Google Ventures.[29] ClassPass announced a $70 million Series C led by Temasek Holdings in May 2017 that valued the company at $470 million.[30][31] In July 2018, it raised US$85M in financing led by Temasek to expand into Asia.[32] In January 2020, it raised $285 million in funding at a $1 billion valuation.[33] In October 2021, the company was acquired by Mindbody Inc.[34]

Criticism

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ClassPass has been criticized for undercutting the business model of the health clubs that it relies on, with a 2015 article in The New York Times describing it as a "middleman" between consumers and health clubs, and arguing that a "power imbalance" exists between the health clubs' owners and ClassPass which mirrors the relationship with other digital intermediary services such as Amazon.com and Uber.[35] The service has accounted for lower margins at some gyms where owners limit the number of members "to prevent being cannibalized".[36]

In May 2025, ClassPass disclosed data in an article with Athletech News to prove their incremental value to partners in the industry.

See also

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References

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