Box Tops for Education
The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills.[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.[3] By 2001, the program had distributed over $50 million to participating schools.[2] As of 2016, it was considered the largest education cause marketing campaign,[4] and given away almost $1 billion to schools as of 2024.[5]
In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.[6]
References
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