BetterUp
| Company type | Private |
|---|---|
| Industry | Professional development |
| Founded | 2013 |
| Founder | Alexi Robichaux Eduardo Medina |
| Products |
|
| Website | www |
BetterUp is an American coaching and workforce development company founded in 2013 to provide personal and professional development for individuals and companies.
History
[edit | edit source]BetterUp was founded by Alexi Robichaux and Eduardo Medina in 2013. In November 2016, it raised $12.9 million and officially launched.[1] In 2018, the company launched its research arm BetterUp Labs to cooperate with academic and scientific partners.[2] In June 2019, BetterUp raised $103 million in a Series C round.[3]
In 2021, BetterUp raised a Series E round of $300 million at a nearly $5 billion valuation,[4] and Prince Harry, Duke of Sussex, joined the company as Chief Impact Officer.[5] In August 2025, after acquiring Heyday (AI for coaches) and Practica (skills-based AI coaching), BetterUp released a pure AI coaching application.[6][7]
Description
[edit | edit source]BetterUp operates a subscription-based software-as-a-service (SaaS) to provide customized virtual professional coaching to individuals and enterprises. It provides one-on-one and group coaching, assessment tools, video sessions, and data-driven insights.[7]
BetterUp's customers include the US Air Force.[8]
Further reading
[edit | edit source]- Shawn Achor, Gabriella Rosen Kellerman, Andrew Reece and Alexi Robichaux, America's Loneliest Workers, According to Research, Harvard Business Review, 19 March 2018
- Kate Niederhoffer, Gabriella Rosen Kellerman, Angela Lee, Alex Liebscher, Kristina Rapuano and Jeffrey T. Hancock, AI-Generated "Workslop" Is Destroying Productivity, Harvard Business Review, 25 September 2025
References
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